Blog Post Digital Life Sciences 3 AI Customer Service Use Cases for Medical Device Companies There is perhaps no group more deserving and in need of great customer service than medical device patients. The products ...
Blog Post Digital Sales + Marketing Creating a Patient-Centered Design Experience on Your Branded Drug Site As effective development and scaling of patient-centric measures prove to be a key action for pharmaceutical companies to unlock value-based ...
Blog Post Strategy + Innovation Life Sciences A Quick Guide to Patient Centricity in Pharma Work in the life sciences industry is inherently patient-centric, but it’s ultimately how the patient is brought into focus that ...
Blog Post Strategy + Innovation Pharma Establishing and Integrating Patient Centricity into Your Pharma Organization Measuring patient centricity can be a tall ask for pharmaceutical and biotech organizations. However, patient centricity demonstrates short- and long-term ...
Case Study Data + Analytics Digital Modeling New Patient Start Likelihood in Pharma Clarkston’s Digital, Data and Analytics team recently executed a project for new patient start likelihood in pharma. Clarkston partnered with a ...
Blog Post Digital Experience + Design UX/UI Best Practices for Disease Awareness Websites For life sciences companies building their disease awareness websites or patient portals, keeping user experience (UX) and user interface (UI) ...
Case Study Life Sciences Data + Analytics Connecting a Digital Ecosystem: Unifying Patient + Doctor Communications Clarkston recently partnered with a biotech company to create a digital ecosystem in order to improve communication between doctors and ...
Case Study Digital Life Sciences Personalizing the Patient Experience – A Digital Approach for Pharma Clarkston recently partnered with a biotech company that discovers, develops, and manufactures breakthrough therapeutics targeting rare disease populations, ultimately improving ...
Blog Post Biotech Pharma Patient Journey Mapping: Taking it to the Next Level The value that comes from patient journey mapping exercises is well-established in the life sciences industry. These activities are focused ...
Multimedia Sales + Marketing Biotech A Life Sciences Marketing Maturity Model: How Do You Measure Up? We developed this life sciences marketing maturity model for life sciences companies looking to compare their digital marketing strategy, capabilities, ...
Blog Post Sales + Marketing Biotech Optimizing Your Life Sciences Marketing with a CRM Life sciences marketing companies often lack the necessary tools to create personalized and targeted campaigns. Compliance and regulation often overshadow ...
Blog Post Digital Sales + Marketing Winning with Search: SEO in Life Sciences Both patients and doctors rely on internet searches for research. They search for symptoms, diseases, and treatment options. These searches ...
