Blog Post Retail eCommerce 2024 Holiday Shopping Trends: Black Friday, Cyber Monday, and Beyond The holiday shopping season has arrived, and we are already seeing some fascinating shifts in consumer behavior and spending habits. ...
Blog Post Sales + Marketing Consumer Products The Evolution of the Consumer Journey in CPG The consumer journey in the consumer-packaged goods (CPG) industry has drastically evolved over the past few years, with companies moving ...
Blog Post Retail From Then to Now: The History of Loyalty Retail Programs In today’s consumer landscape, loyalty retail programs are seamlessly woven into both traditional brick-and-mortar stores and the digital realm of ...
Blog Post Retail Grocery Top Takeaways from Groceryshop 2024 Last week, experts from around the world gathered in Las Vegas, Nevada for Groceryshop 2024. Industry leaders and executives from ...
Blog Post Strategy + Innovation eCommerce eCommerce Takeaways from July 2024 Amazon Prime Day Amazon Prime Day began in 2015 as an annual, one-day event that has since expanded to two consecutive days, with ...
Blog Post Diversity, Equity + Inclusion Retail Products, People, and Process: Considerations for Promoting DE+I in Retail Companies today are making commendable strides in updating their internal DE+I (Diversity, Equity, and Inclusion) policies. However, it’s equally crucial ...
Multimedia Retail Apparel and Footwear 2024 Apparel Industry Trends Clarkston’s team of apparel consultants have highlighted the top apparel industry trends that businesses should consider. Read all 5 trends ...
Blog Post Strategy + Innovation Consumer Products 5 Tenets for Conducting a Market Sizing Assessment Market sizing assessments have been the industry-wide standard for shedding clarity on the daunting complexities that arise from exploring new ...
Blog Post Consumer Products Fast Moving Consumer Goods What is Hyperlocalism, and What Does it Mean for Your Marketing Strategy? In our fast-paced and ever-changing market, understanding consumer motivations and preferences, specifically for younger generations, is key for organizations looking ...
Blog Post Consumer Products Capturing the Voice of the Customer (VOC) Is your organization capturing the Voice of the Customer? How can companies better serve their customers in an ever-changing and ...
Blog Post Consumer Products Health and Beauty Generation Alpha’s Impact on Beauty and Skincare Currently the youngest demographic, Generation Alpha is becoming an increasingly more important customer base for the beauty industry to target. ...
Multimedia Consumer Products Digital Understanding Consumer Motivations: Taking Stock with Amy L. and Reed M. Consumer engagement is critical for any consumer products company today. Understanding your consumers, their motivations, and their connection to your ...
