Blog Post Digital Consumer Products What’s Coming for Content Marketing in 2022? Content marketing in 2022 must reflect the changing circumstances of the world around us. In an ever increasingly digital world, content ...
Blog Post Organizational Performance Consumer Products Applying UX Principles for User-Centric Organizational Change While change management has been a concept for decades, the past 24 months has taught businesses that the pace of ...
Multimedia Consumer Products eCommerce DTC Discussions: Payment, Tax, and Accounting in DTC The shift to direct-to-consumer business brings with it myriad benefits and opportunities to better engage consumers. On top of that, ...
Multimedia Organizational Performance Consumer Products How to Establish a Successful PMO Projects run outside of the umbrella of a program management office (PMO) are subject to risks and missed opportunities that ...
Blog Post Data + Analytics Consumer Products Understanding the Business Case for an Analytics-as-a-Service Partner Whether it is managing an enterprise data strategy solution or building a reporting structure for marketing analytics, a trusted Analytics-as-a-Service ...
Blog Post Apparel and Footwear Consumer Products NFT Examples in CPG and Retail Non-fungible tokens (NFTs) are blockchain-based cryptocurrencies that provide unique, one-of-a-kind digital assets. NFTs are not only collectable but also verifiable. ...
Multimedia eCommerce Consumer Products DTC Discussions: The Digital Pathway and Storefront As the digital hub of the direct-to-consumer experience, the storefront connecting the consumer-facing frontend with the brand’s backend systems is ...
Multimedia Data + Analytics Consumer Products How to Improve Demand Forecasting with External Data Sets This blog post recaps a webinar featuring Clarkston Consulting’s Jason Kerns covering how to improve demand forecasting by leveraging external ...
Multimedia eCommerce Consumer Products DTC Discussions: Direct-to-Consumer Program and Project Management Clarkston Consulting’s DTC Webinar Series is a collection of videos designed to help consumer products and retail companies launch, grow, ...
Blog Post Consumer Products Digital How Can Brands Using NFTs Drive Consumer Engagement? As crypto has taken mainstage in 2021, the concept of non-fungible tokens (NFT) has exploded onto the scene right with ...
Blog Post Data + Analytics Consumer Products What to Look for in an Analytics-as-a-Service Provider An analytics-as-a-service provider is increasingly becoming a mission-critical partnership for businesses in the life sciences, consumer products, and retail industries. ...
Blog Post Retail Digital The Continued Evolution of Retail Loyalty Programs Retail loyalty programs have continued to evolve. From big box to drug, retailers tend to maintain the same general “member-only ...
