Blog Post Consumer Products Sales + Marketing The Real Definition of Trade Promotion Optimization I was recently reflecting upon an industry conference I attended back in 2002, where I moderated a panel discussion on ...
Article Biotech Consumer Products Serialization at SAPPHIRE Clarkston Consulting is participating – and presenting – this week at the 2012 SAPPHIRE NOW + ASUG Annual Conference in ...
Blog Post Consumer Products Sales + Marketing Delivering the Consumer During a recent earnings call for a leading Consumer Products company, a financial analyst asked the CEO how his company ...
Multimedia Consumer Products Sales + Marketing Energizing Trade Promotion Optimization Energizing Trade Promotion Optimization (TPO) Sales and marketing managers are increasingly pressed to demonstrate a return on their trade spend ... Download PDF
Multimedia Consumer Products SAP + Technology Cloud-Based or On-Premise HCM: Consumer Products The marketplace for Human Capital Management (HCM) solutions has seen an extraordinary amount of acquisition and consolidation activity in the ... Download PDF
Multimedia Consumer Products How is the Private Label Evolving? Retailers with private label products now have greater flexibility in their pricing strategy, according to research conducted by Clarkston Consulting. ... Download PDF
Article Consumer Products Consumer Healthcare Managing Demand for New-to-World Products According to industry estimates, instances of out-of-stock cost retailers a 4 percent loss in category sales and, more importantly for ...
Multimedia Consumer Products Managing the Variable Demand of New Products Overview According to industry estimates, instances of out-of-stock cost retailers a 4 percent loss in category sales and, more importantly ... Download PDF
Blog Post Consumer Products Sales + Marketing 3 Types of Retail Relationships Consider all of the challenging dynamics that have come to define the manufacturer-retailer relationship, such as the increase in store ...
Article Consumer Products Holistic View of Analytics More and more, executives are emphasizing the importance of analytics. However, they struggle with their ability to realize true competitive ...
Blog Post Consumer Products The Catch 22 of Increased Consumer Purchasing Power Over the past decade the consumer has garnered significant purchasing power through the proliferation of information available on the Internet, ...
Blog Post Consumer Products Food and Beverage Brand Emotions Earlier this month, I had the opportunity to attend the Saint Joseph’s Food Industry Summit in Philadelphia. While much of ...