In the last two years, sustainability has emerged to a prominent position in corporate and consumer consciences. In 2013, consumer demands, ...

This year, the Consumer Products (CP) industry will continue to seek new and differentiated ways to engage with their consumers, ...

As we look toward the New Year, many medical device companies are considering the implications of the recently released UDI ...

The timeline has begun for medical device companies to implement UDI. Clarkston discusses a few noteworthy changes and exceptions to the final rule.

There is something unique about direct sales that neither traditional brick-and-mortar retailers, nor online virtual stores can provide to consumers. ...

In this blog series, The State of Brands, we discuss the growing complexity of the relationship between brand and consumer, and ...

Welcome to the last installment of Clarkston’s blog series on “The Bermuda Triangle of Growth.”  If you have been following ...

Consumers are increasingly making their voices heard. They are demanding more healthy food choices, increased product transparency, and new innovative packaging. They ...

A team of Clarkston colleagues and I are currently in the process of conducting a multifaceted research project on the amazing ...

The 2nd International Summit on GMP, GCP & Quality Control took place recently at the DoubleTree by Hilton Hotel Chicago ...

Brand loyalty was once a marketing buzz word comparable to big data or omni-channel today. Google search ‘brand loyalty’ today ...

Forward-thinking Consumer Products (CP) leaders are investing in strategic initiatives to collect insights from their retail partners. These insights provide CP companies with an ...