Blog Post Consumer Products Sales + Marketing Key Insights from CMA | SIMA Annual Conference 2025 The CMA|SIMA Annual Conference 2025 in San Antonio, Texas, brought together leaders in consumer products focused on retail category management ...
Case Study Consumer Products Sales + Marketing Category Leadership Transformation: Developing a National Category Story and a Dashboard In this category leadership transformation case study, read about how Clarkston’s category management experts recently supported a leading global CP ...
Blog Post Consumer Products Sales + Marketing Category Management: The Importance of Building a Cohesive National Category Story Category management is a foundational pillar in most consumer products companies today. But often category teams can end up working ...
Blog Post Sales + Marketing Consumer Products 3 Common Challenges with Trade Promotion Optimization and How to Mitigate Them With this new mainstream surge in generative AI, interest in trade promotion optimization is only increasing, and as a result, ...
Case Study Consumer Products SAP + Technology Developing an ERP Roadmap for a CPG Manufacturer In this case study, read about how Clarkston’s team of SAP experts helped develop an ERP roadmap for a CPG ...
Blog Post SAP + Technology Consumer Products GROW with SAP vs. RISE with SAP: Determining the Best Fit for Your Organization SAP continues to refine and standardize its product offerings to accommodate businesses of all sizes seeking to implement its solutions. ...
Multimedia Consumer Products Retail 2025 Sustainability Trends Clarkston’s team of consultants highlighted the top sustainability trends that businesses should consider. See an excerpt of the trends report ...
Blog Post Data + Analytics Consumer Products SAP and Generative AI: The Impact of Joule on Business Operations SAP’s generative AI copilot Joule represents a significant advancement in SAP systems, ushering in a new era of intelligent automation. ...
Blog Post Consumer Products Sales + Marketing Harnessing a Mix of Syndicated and Retail Portal Data to Drive Growth In today’s environment, manufacturers need to have the right data in house to understand their performance nationally, regionally, and at ...
Blog Post Diversity, Equity + Inclusion Consumer Products 4 Tips for Getting Started with Custom DEI Training It’s no secret that today, effective diversity, equity, and inclusion (DEI) initiatives are imperative when it comes to both employee ...
Blog Post Consumer Products Strategy + Innovation What Inflation Really Means for CPG Companies and Consumers Over the last few years, inflation has been a focal point of the U.S. economy and a prominent concern of ...
Blog Post SAP + Technology Consumer Products SAP and WalkMe: What the Acquisition of WalkMe Means for SAP Users SAP continues to expand and enhance their implementation accelerators, recently adding WalkMe to their portfolio. WalkMe is a digital adoption ...
