Blog Post Data + Analytics Consumer Products Understanding the Business Case for an Analytics-as-a-Service Partner Whether it is managing an enterprise data strategy solution or building a reporting structure for marketing analytics, a trusted Analytics-as-a-Service ...
Blog Post Apparel and Footwear Consumer Products NFT Examples in CPG and Retail Non-fungible tokens (NFTs) are blockchain-based cryptocurrencies that provide unique, one-of-a-kind digital assets. NFTs are not only collectable but also verifiable. ...
Case Study Data + Analytics Consumer Products Enabling Next Generation Pricing Analytics for a Manufacturer Clarkston Consulting provided pricing analytics for a manufacturer to enhance the client’s pricing strategy. This client is a well-established, multi-brand, ...
Multimedia eCommerce Consumer Products DTC Discussions: The Digital Pathway and Storefront As the digital hub of the direct-to-consumer experience, the storefront connecting the consumer-facing frontend with the brand’s backend systems is ...
Blog Post Consumer Products Food and Beverage Planning for the Baby Food Safety Act of 2021 Current State in Baby Food Industry Over the past year, multiple voluntary baby food recalls, due to arsenic levels, have ...
Blog Post Food and Beverage Consumer Products Sustainability Examples in the Food & Beverage Industries The consumer push towards sustainability has been on the rise in the past decade, and this sentiment is only seemingly ...
Multimedia Data + Analytics Consumer Products How to Improve Demand Forecasting with External Data Sets This blog post recaps a webinar featuring Clarkston Consulting’s Jason Kerns covering how to improve demand forecasting by leveraging external ...
Multimedia eCommerce Consumer Products DTC Discussions: Direct-to-Consumer Program and Project Management Clarkston Consulting’s DTC Webinar Series is a collection of videos designed to help consumer products and retail companies launch, grow, ...
Blog Post Consumer Products Digital How Can Brands Using NFTs Drive Consumer Engagement? As crypto has taken mainstage in 2021, the concept of non-fungible tokens (NFT) has exploded onto the scene right with ...
Multimedia eCommerce Consumer Products DTC Discussions: Introduction to DTC and Business Goals If there has been one common strategic goal across CPG companies and retail companies in the last several years, it’s ...
Blog Post Data + Analytics Consumer Products What to Look for in an Analytics-as-a-Service Provider An analytics-as-a-service provider is increasingly becoming a mission-critical partnership for businesses in the life sciences, consumer products, and retail industries. ...
Blog Post eCommerce Consumer Products Making the Most of TikTok’s Investment into Social Commerce Social commerce platforms, like TikTok, are changing the game for eCommerce businesses. With an astounding user growth rate of 1157% ...