Case Study Pet Products eCommerce Minimum Advertised Pricing (MAP) Assessment and Benchmarking for a Leading CPG Brand In this Minimum Advertised Pricing (MAP) case study, we explore a project with a leading CPG brand who was looking ...
Case Study Consumer Products Sales + Marketing Product Lifecycle Management (PLM) Case Study: Process Optimization and Roadmap A global, direct-to-consumer products industry leader in nutritionals and personal care was looking to transform its product development lifecycle and ...
Blog Post Life Sciences Pharma The Rise of Customer Data Platforms (CDP) as Foundations for Commercial Operations Antiquated and separated data platforms make it incredibly difficult, if not impossible, to create useful customer segments based on behavioral, ...
Blog Post Consumer Products Fast Moving Consumer Goods What is Hyperlocalism, and What Does it Mean for Your Marketing Strategy? In our fast-paced and ever-changing market, understanding consumer motivations and preferences, specifically for younger generations, is key for organizations looking ...
Multimedia Consumer Products Sales + Marketing Assessing Your RGM Capabilities with the RGM Maturity Model Rising inflation rates and tighter household budgets are forcing consumers to be more mindful of their spending decisions. In fact, ...
Blog Post Life Sciences Digital Considerations for the Upcoming Veeva Vault CRM Migration Currently hosted on a Salesforce-based platform, Veeva believes there are limitations in the value they can provide their customers with ...
Blog Post Retail Digital Key Takeaways from the 2023 Retail Innovation Conference & Expo (RICE) Our retail experts recently attended the 2023 Retail Innovation Conference and Expo (RICE) held earlier this month. The event brought ...
Multimedia Consumer Products Sales + Marketing TPM Talks: Loading Historical Promotion Data into a New TPM System In the TPM Talks webinar series, senior consultant Shatakshi Shekhar sits down with various consumer products sales and marketing subject ...
Multimedia Consumer Products Sales + Marketing TPM Talks: Customer and Product Hierarchy Changes and Impacts In the TPM Talks webinar series, senior consultant Shatakshi Shekhar sits down with various consumer products sales and marketing subject ...
Multimedia Consumer Products Sales + Marketing TPM Talks: Approaches to Reporting in TPM Systems In the TPM Talks webinar series, senior consultant Shatakshi Shekhar sits down with various consumer products sales and marketing subject ...
Blog Post Sales + Marketing Consumer Products What Companies Are Utilizing Their Influencer Marketing Strategy Best? As purchasing and shopping experiences become increasingly digital, the need for a strong digital marketing strategy is apparent perhaps now ...
Multimedia Consumer Products Digital Understanding Consumer Motivations: Taking Stock with Amy L. and Reed M. Consumer engagement is critical for any consumer products company today. Understanding your consumers, their motivations, and their connection to your ...
