Article Consumer Healthcare Consumer Products Mobile Marketing – Keys to Success Consumers are going to expect a more open, two-way dialogue with brands in 2013. The challenge for Consumer Products companies ...
Article Consumer Healthcare Consumer Products Fragmented Eco-Labels Leading to Consumer Confusion? Organic Monitor reports this month that the number of eco-labels in the food industry is expected to continue to proliferate ...
Multimedia Consumer Products Consumer Healthcare How Well are Consumer Products Companies Executing on Analytics? A few months ago, we set out to better understand how well the Consumer Products industry is executing on Analytics ...
Multimedia Consumer Products Consumer Healthcare Research Brief: Analytics & Insights Indicator Data. As a Consumer Products professional, you are probably swimming in it. Syndicated, POS, loyalty, coupon, survey data – not ... Download PDF
Article Biotech Consumer Healthcare A Discussion of Analytics with Chicago Executives Last week, Clarkston hosted a group of Chicagoland executives to discuss recent trends in Analytics. The current mainstream conversation around ...
Case Study Consumer Products Food and Beverage Predictive Trade Promotion Planning Case Study: Predictive Trade Promotion Planning Operating in a highly competitive market, this leading food company’s success relies heavily on ...
Blog Post Consumer Products Food and Beverage It’s Good to See Market Leaders Leading Change To celebrate the world’s largest quick serve restaurant chain’s move to introduce calories on their menus nationally starting today, I ...
Article Consumer Healthcare Consumer Products London 2012: A Sponsorship Game While July 27th marks the official start of the London 2012 Summer Olympics, Olympic buzz has been spreading around the ...
Article Consumer Products Food and Beverage Collaboration is Key This week, Supermarket News (SM) discussed the holistic view the Coca-Cola Co. is taking in its approach to working collaboratively ...
Blog Post Consumer Products Sales + Marketing The Real Definition of Trade Promotion Optimization I was recently reflecting upon an industry conference I attended back in 2002, where I moderated a panel discussion on ...
Blog Post Consumer Products Sales + Marketing Delivering the Consumer During a recent earnings call for a leading Consumer Products company, a financial analyst asked the CEO how his company ...
Multimedia Consumer Products Sales + Marketing Energizing Trade Promotion Optimization Energizing Trade Promotion Optimization (TPO) Sales and marketing managers are increasingly pressed to demonstrate a return on their trade spend ... Download PDF
