Article Consumer Products Food and Beverage Collaboration is Key This week, Supermarket News (SM) discussed the holistic view the Coca-Cola Co. is taking in its approach to working collaboratively ...
Blog Post Consumer Products Sales + Marketing The Real Definition of Trade Promotion Optimization I was recently reflecting upon an industry conference I attended back in 2002, where I moderated a panel discussion on ...
Blog Post Consumer Products Sales + Marketing Delivering the Consumer During a recent earnings call for a leading Consumer Products company, a financial analyst asked the CEO how his company ...
Multimedia Consumer Products Sales + Marketing Energizing Trade Promotion Optimization Energizing Trade Promotion Optimization (TPO) Sales and marketing managers are increasingly pressed to demonstrate a return on their trade spend ... Download PDF
Article Consumer Products Consumer Healthcare Managing Demand for New-to-World Products According to industry estimates, instances of out-of-stock cost retailers a 4 percent loss in category sales and, more importantly for ...
Blog Post Consumer Products Sales + Marketing 3 Types of Retail Relationships Consider all of the challenging dynamics that have come to define the manufacturer-retailer relationship, such as the increase in store ...
Blog Post Consumer Products Food and Beverage Brand Emotions Earlier this month, I had the opportunity to attend the Saint Joseph’s Food Industry Summit in Philadelphia. While much of ...
Article Consumer Healthcare Consumer Products Insights from the 2012 FMI/GMA Supply Chain Conference Last week, while attending the 2012 Supply Chain Conference – hosted jointly by the Food Marketing Institute and Grocery Manufacturers ...
Article Consumer Products Food and Beverage Realizing your Competitive Advantage in 2012 through Analytics 2012 will be a year of guarded growth for the Consumer Products industry. The economy, while continuing to show signs ...
Article Consumer Products Food and Beverage The End of an Icon? With the news that Eastman Kodak Co. is preparing for a likely bankruptcy filing in the coming weeks, we should consider how such an iconic brand could fall the way that it has.
Article Consumer Products Retail Dealing with Returns After the Holidays? The key to saving time—and thus money —in the returns process is making the decision of what to do with the return sooner, rather than later, before the product even starts making its way back from the customer.
Multimedia Consumer Products Sales + Marketing Are You Data Rich but Insights Poor? There has been a dramatic shift in the past 20 years in the way retailers and manufacturers attempt to influence ... Download PDF
