Article Consumer Healthcare Consumer Products All Roads Must Lead to Consumer Engagement Clarkston sponsored last week’s annual Consumer Goods Technology (CGT) Sales and Marketing Summit, Datatopia: From Big Data to Meaningful Customer ...
Article Consumer Healthcare Consumer Products Kellogg’s Consumers Proved to be Attentive, $4M Attentive Experiments are usually centered on the traditional scientific method. Many of them are geared towards proving or disproving causal relationships ...
Article Biotech Consumer Healthcare SAPPHIRE Now + ASUG Annual Conference Recap Clarkston, along with 20,000 others in the SAP community, descended on Orlando, Florida last week for SAP’s SAPPHIRE Now + ...
Article Consumer Healthcare Consumer Products San Francisco Consumer Products Executive Exchange Recap At the end of April, Clarkston hosted its most recent Consumer Products Executive Exchange in San Francisco. IT and business ...
Article Consumer Healthcare Consumer Products POI Summit Recap – Trade Marketing Trends and Insights This week Clarkston sponsored the Promotion Optimization Institute (POI) Summit in Chicago where leading consumer brands, retailers, and industry analysts ...
Multimedia Consumer Healthcare Consumer Products 2013 CP Trends – The Retail Perspective This is the second post in a 4-part series, highlighting the trends outlined in Clarkston’s 2013 Consumer Products Trends Report ...
Blog Post Sales + Marketing SAP + Technology Cloud, or No Cloud…. There’s no denying that cloud-based solutions are all the rage in the Human Capital Management area. Whether it be SuccessFactors, ...
Article Consumer Healthcare Consumer Products Mobile Marketing – Keys to Success Consumers are going to expect a more open, two-way dialogue with brands in 2013. The challenge for Consumer Products companies ...
Article Consumer Healthcare Consumer Products Fragmented Eco-Labels Leading to Consumer Confusion? Organic Monitor reports this month that the number of eco-labels in the food industry is expected to continue to proliferate ...
Multimedia Consumer Products Consumer Healthcare How Well are Consumer Products Companies Executing on Analytics? A few months ago, we set out to better understand how well the Consumer Products industry is executing on Analytics ...
Multimedia Consumer Products Consumer Healthcare Research Brief: Analytics & Insights Indicator Data. As a Consumer Products professional, you are probably swimming in it. Syndicated, POS, loyalty, coupon, survey data – not ... Download PDF
Article Biotech Consumer Healthcare A Discussion of Analytics with Chicago Executives Last week, Clarkston hosted a group of Chicagoland executives to discuss recent trends in Analytics. The current mainstream conversation around ...
