Blog Post Consumer Products Sales + Marketing How Emerging Marketing Technology Impacts the Role of the CMO How Emerging Marketing Technology Impacts the Role of the CMO For modern CMOs, keeping pace with, let alone getting ahead ...
Blog Post Health and Beauty Sales + Marketing 3 Ways Cosmetic Companies Can Reimagine Deduction Management Beyond Chargebacks and Fast Clearing Cosmetics companies have two main goals when looking at their deduction management programs: collecting on chargebacks and clearing disputes. While ...
Blog Post Food and Beverage Consumer Products Health and Wellness Trends and How They Are Driving New Meal Behaviors The food industry continues to evolve as a number of industry trends including health and wellness continue to disrupt traditional ...
Blog Post Consulting Services Consumer Products Creating Brand Value: Innovate, Don’t Imitate Managing the corporate brand value is one of the most important and difficult tasks for most marketing executives. The value ...
Blog Post Consumer Products Sales + Marketing A Trade Promotion Optimization Health Check Whether you are well along your trade promotion optimization journey, just getting started, or are focused on getting the most ...
Blog Post Consulting Services Biotech 2017 Life Sciences Trends Report Over the past decade or more, phrases like “value-based care” and “patient centricity” have evolved to a position of greater ... Download PDF
Blog Post Sales + Marketing Consumer Healthcare A New Way to Think About Deduction Management What is deduction management? Deduction management (also referred to as claims management) is the oversight of the method of payment ...
Multimedia Sales + Marketing Consumer Products Aligning Sales & Marketing Investments to Achieve Growth in Consumer Products Consumer products manufacturers have long struggled to find the optimal combination of trade, shopper, and brand marketing investments. While the ...
Blog Post Consulting Services Biotech A Matter of Trust: The Pricing Tipping Point in Pharma Trust (trəst) noun – the firm belief in the reliability, truth, ability, or strength of someone or something. Not necessarily ...
Blog Post Consumer Products Consumer Healthcare The Reasons to Review Your Consumer Health & OTC New Product Launch Processes On average, a $3 billion consumer healthcare company spends between $60 million to $90 million dollars each year on research ...
Blog Post Consumer Products Information Technology What Every CPG Marketer Needs to Know About the Difference between Analytics & Data Analysis Analytics has emerged as a catch-all term for a variety of different business intelligence (BI) initiatives. For some, it is the process of ...
Multimedia Consumer Products Consumer Healthcare 2017 Consumer Products Trends Report In our annual 2017 Consumer Products Trends Report, we discuss how consumer dynamics are requiring that companies redefine tried-and-true business ... Download PDF
