Blog Post Health and Beauty Consumer Products The (Continued) Rise of the Skinfluencer Over the course of the last 5 years, the prevalence of social media influencers has grown exponentially. Brands across the ...
Blog Post Digital Strategy + Innovation 3 Mistakes to Avoid When Creating a Digital Strategy Creating a digital strategy is a critical endeavor that will impact your organization’s direction for the next 5-10 years (at ...
Blog Post Digital Sales + Marketing Winning with Search: SEO in Life Sciences Both patients and doctors rely on internet searches for research. They search for symptoms, diseases, and treatment options. These searches ...
Multimedia Digital Sales + Marketing Bridging the Gap Between Customers and Brands with CX Design Brand and customer experience has grown increasingly important over the last year, placing the emphasis on CX design for companies. ...
Blog Post Digital Consumer Products Trends in Visual Identity to Consider When Building Your Brand Engagement Strategy With the average consumer forming an opinion of your website in about 50 milliseconds, it’s more important than ever to ...
Multimedia Consumer Products Data + Analytics Digital Analytics Audit and Tagging Case Study Clarkston Consulting recently partnered with a client on a digital analytics audit and tagging project. The client is a pioneer ...
Blog Post Digital There’s an App for That, but Should There Be? Assessing User Experience for Mobile Applications and Websites It’s no secret that the demand for quick contactless interactions is on the rise, making the value of assessing the ...
Blog Post SAP + Technology Data + Analytics Experience Intelligent ERP with SAP S/4 HANA SAP continues to invest to support the evolution of AI by improving its core S/4HANA platform. Improvements in machine learning, ...
Blog Post Digital Quality + Compliance The Future of Electronic Lab Notebooks (ELN) Many companies are endeavoring on a digital transformation with their laboratories by levering automation, and reducing the use of manual, ...
Blog Post Digital Three Steps to a Digital-First Organization It should not come as a surprise that patients and consumers have grown to expect a seamless digital experience across ...
Blog Post Medical Device Digital The Impact of Wearables and Digital Health Technologies Wearables and other digital health technologies are driving a more patient-focused, preventative approach to healthcare. Reducing inefficient healthcare practices through real-time monitoring and data collection, wearables and ...
Blog Post Digital Consumer Products 4 Essential Digital Leadership Qualities Digital leadership qualities are quickly evolving as businesses are realizing that traditional approaches will not always suit digital initiatives. Realizing ...
