Blog Post Data + Analytics Consumer Products Exploratory Analytics: Getting Started Exploratory analytics leverages historical data to answer questions and uncover trends and patterns through visualization, data and feature engineering, test ...
Blog Post Data + Analytics Consumer Products Getting Started with Sustainability Analytics Companies must prioritize and address the gap between what has been said with sustainability efforts and what has been done to align ...
Blog Post Consumer Products Data + Analytics What Can Brands Learn About Data-Driven Marketing from Spotify Wrapped? In 2015, Spotify began releasing annual data about their listeners, including their most streamed artist and the hours spent using the app. This marketing campaign, known as Spotify ...
Blog Post Data + Analytics Consumer Products Understanding the Business Case for an Analytics-as-a-Service Partner Whether it is managing an enterprise data strategy solution or building a reporting structure for marketing analytics, a trusted Analytics-as-a-Service ...
Case Study Data + Analytics Consumer Products Enabling Next Generation Pricing Analytics for a Manufacturer Clarkston Consulting provided pricing analytics for a manufacturer to enhance the client’s pricing strategy. This client is a well-established, multi-brand, ...
Multimedia Data + Analytics Consumer Products How to Improve Demand Forecasting with External Data Sets This blog post recaps a webinar featuring Clarkston Consulting’s Jason Kerns covering how to improve demand forecasting by leveraging external ...
Blog Post Sales + Marketing Data + Analytics Evolving the Pharmaceutical Sales Model with Data Exchange How can businesses update their pharmaceutical sales model for the new competitive landscape? Below, read why it is important to ...
Blog Post Data + Analytics Consumer Products What to Look for in an Analytics-as-a-Service Provider An analytics-as-a-service provider is increasingly becoming a mission-critical partnership for businesses in the life sciences, consumer products, and retail industries. ...
Blog Post Data + Analytics Consumer Products The Trouble with Algorithms: Algorithm Ethics Algorithm ethics is becoming a critical issue across businesses of every shape, size, and type as artificial intelligence and machine ...
Case Study Data + Analytics Strategy + Innovation Developing COGS Models for a Biotechnology Firm Clarkston recently partnered with a biotechnology firm on a developing COGS (Cost of Goods Sold) model for their Biologics Licensing ...
Blog Post Data + Analytics Grocery Meeting the Demands of Budget-Conscious Consumers In the current climate, many U.S. households continue to struggle financially. Buying habits among shoppers have shifted drastically, leading to ...
Blog Post Grocery Data + Analytics Leveraging eCommerce Adoption by Seniors Post-Pandemic eCommerce adoption by seniors is becoming a critical strategic focus in retail. Particulary as it’s no secret that online shopping ...
