Case Study Consumer Products Data + Analytics Data Governance Initiative for a Food Manufacturer Case Study Clarkston Consulting recently partnered with a client on a data governance initiative. The client is a family-owned food manufacturer with ...
Case Study Consumer Products Conducting a TPM Assessment with a Consumer Products Company Clarkston recently partnered with a $700M family-owned consumer products company to perform an assessment of their trade promotion management processes ...
Case Study Consumer Products Data + Analytics Highlighting Pathways to Equity and Engagement using our DE+I Insights to Action Analytics Platform Driven by its own core values and renewed conversations regarding racial inequity & injustice in 2020, Monday Night Brewing, an ...
Multimedia Health and Beauty Consumer Products 2021 Beauty and Personal Care Trends Read our updated report here: 2022 Beauty and Personal Care Trends Report The world of beauty is ever evolving as it ...
Blog Post Health and Beauty Consumer Products Transforming the Beauty Industry with Data and Analytics Valued to exceed $500 billion in 2020, the beauty industry is growing rapidly. This industry growth has taken place both ...
Multimedia Consumer Products Digital 2021 Trends in Skincare Read our updated report here: 2022 Skincare Industry Trends There has been a large change recently in the global beauty ...
Case Study Consumer Products Data + Analytics Using Analytics to Improve Customer Segmentation for Increased Sales One of America’s leading food manufacturers in an innovative and rapidly growing industry segment was collecting volumes of data but ...
Case Study Consumer Products Sales + Marketing Enabling a Digital Asset Management Assessment This client was founded in 1981 and markets quality wine and spirits produced by prestigious families from major wine and ...
Blog Post Consumer Products Health and Beauty Clarifying the Impacts of the Coronavirus on the Beauty Industry Recently, the outbreak of coronavirus on a global scale has caused severe economic consequences within the Health and Beauty sphere. ...
Multimedia Consumer Products Health and Beauty 2020 Beauty and Personal Care Trends Read our updated report here: 2021 Beauty and Personal Care Industry Trends The global beauty and personal care industry is ...
Blog Post Health and Beauty Consumer Products The Business Case for Sustainable Packaging in Cosmetics As consumers demand more environmentally-friendly options, cosmetics manufacturers can gain a competitive advantage by enabling sustainable packaging and eco-friendly products ...
Blog Post Consumer Healthcare Consumer Products Takeaways for OTC Marketers from the 2018 CHPA Marketing Conference Clarkston recently attended the inaugural Consumer Healthcare Products Association (CHPA) Marketing Conference in Philadelphia. The conference delved deeper into the ...