In this eBook download, we explore what inclusive beauty looks like today and how companies are leveraging AI and other advanced technology to meet the needs of all shoppers through hyper-personalization of products and accessible design, ensuring that those who often feel excluded in the beauty space feel more represented. We discuss how innovations like DCYPHER’s custom foundation and Lancôme’s HAPTA prove the positive impact technology can have on inclusive beauty. Read an excerpt below or download the full eBook for free here.

Inclusive Beauty in the Spotlight

Over the last decade, beauty brands have faced increasing pressure to be more inclusive. When Fenty Beauty launched “Foundation for All” in 2017, consumers were inspired to call out the lack of inclusive beauty and urged industry leaders to follow the “Fenty Effect.” Investing in diversity, equity, and inclusion (DE+I) as a cosmetics company not only satisfies shoppers’ demands, but it also creates financial opportunity. In the beauty industry alone, DE+I initiatives represent a $2.3 billion opportunity, and Fenty beauty alone earns almost $600 million annually because of their commitment to inclusivity.  The impact of the “Fenty effect” is clear, with nearly half of the top beauty brands today offering 40 or more foundation shades – but is that enough to be inclusive?

Brands today are expected to have already taken the initiative to be more inclusive, and at the very least, do it right. The “Fenty Effect” only succeeds when companies are willing to fully commit to inclusion by incorporating diverse voices both internally and during the feedback process. Missing this mark on inclusivity not only raises ethical concerns, but it could lead to profit loss as over 30% of US consumers refuse to shop from a non-inclusive brand. As we redefine what inclusion means in beauty, it’s clear that true inclusivity encompasses a variety of different factors, from accurate shade matching to universal accessibility. In an oversaturated industry like health and beauty, it’ll take more than an expanded shade range to really stand out as an inclusive brand. For instance, some companies are being recognized for cleverly intersecting beauty with technology to enable a more inclusive and individualized beauty space through customization. 

The Future of Beauty Tech 

It’s clear to see the impact beauty tech has on driving inclusivity throughout the industry. Fenty Beauty paved the way, but brands who are willing to take the extra step and make the financial investment in beauty tech are proving to be the true leaders of DE+I beauty; and they are reaping the financial benefits as a result. As technology continues to evolve, it’s setting even higher standards for a future of inclusive and accessible beauty. 

Partnering with an experienced DE+I consulting firm is key to ensuring your inclusive efforts are both genuine and effective. If your company is looking to invest in a solution that enhances your DE+I strategies, contact our industry experts at Clarkston Consulting.  

Contributions by Bella Gordon