Macro trends in consumer goods have wildly accelerated and evolved over the last two years in the face of the ongoing COVID pandemic. From behavioral changes in consumers to unprecedented supply chain disruptions, a near-overwhelming number of factors has driven meaningful shifts in how consumer products organizations conduct their business.

In today’s episode of Taking Stock, I’m joined by Global Vice President of Business Development & Strategy for Consumer Industries at SAP, Mark Osborn. Mark shares his insights on how the industry has evolved in recent years and the impact of COVID on macro trends in consumer goods. Throughout the discussion, we touch on a variety of topics, including:

• Evolving consumer engagement models
• Supply chain shortages and dynamics
• The labor crisis and new demands of talent
• Outside investment in CPG
• New consumer economies and cost structures

“COVID has proven that the world can change overnight and in ways that are almost impossible to predict.”
Mark Osborn

Mark’s insights bring to light the context of the industry, how it’s evolved, and how brands can evolve to meet rapidly changing consumer expectations and market dynamics. Click below to listen to the full discussion with Mark and subscribe to our insights to receive more information like this each week.

You can download and listen to Macro Trends in Consumer Goods: Taking Stock with Mark Osborn here.

Taking Stock

In this podcast series, Clarkston Consulting Partner Steve Rosenstock sits down with experts and thought leaders from both within Clarkston and throughout its consumer products and life sciences client-base, covering a range of topics from industry trends and consumer dynamics, to organizational governance and business strategy. Steve provides you access into the passions of its guests and allows you to benefit from their stories, knowledge, and deep expertise.