Case Study Consumer Products Sales + Marketing Implementing SAP TPM with a Leading Beverage Maker Clarkston Consulting partnered with a client recently on implementing SAP TPM. The client is a globally recognized leader in the ...
Case Study Consumer Products Conducting a TPM Assessment with a Consumer Products Company Clarkston recently partnered with a $700M family-owned consumer products company to perform an assessment of their trade promotion management processes ...
Blog Post Sales + Marketing Consumer Products Five Best Practices for TPM Transformation It’s a challenging time to be a CPG sales leader. As shelf-space competition amplifies and evolves and the COVID-19 pandemic ...
Blog Post Sales + Marketing Consumer Products Adapting Your Trade Spend During COVID The coronavirus resulted in an unprecedented change in consumer, retailer, and manufacturer behavior. Have you noticed that grocery prices are ...
Multimedia Consumer Products Sales + Marketing Trade Promotion Strategy: Taking Stock with Nicole Borse The business imperative of Trade Promotion Strategy and Trade Promotion Management is nothing new. As early back as the 19th ...
Case Study Consumer Products Data + Analytics Point of Sale Data Analysis to Improve Trade Promotion Management Point of sale data analysis can open troves of insights to improve and better manage trade promotion, pricing, customer behavior, ...
Blog Post Consumer Products Sales + Marketing Revenue Growth Management: Driving Collaboration Across the Organization Earlier this month in Dallas, a group of consumer products industry executives gathered together at the Promotion Optimization Institute’s event ...
Multimedia Consumer Products Sales + Marketing Selling the C-Suite: The Business Case for a Modern TPM System Cloud-based trade promotion management (TPM) solutions have made it easier than ever for consumer goods manufacturers to track and manage ...
Multimedia Consumer Products Sales + Marketing Tidying Up Deductions: The KonMari Way The deductions management process, for many consumer products manufacturers, is wrought with both operational and cost inefficiencies that can leave ...
Case Study Food and Beverage Consumer Products Trade Promotion Assessment and Vendor Selection For consumer products companies, approximately 60% of trade promotion activities don’t break even according to a Nielsen study. As industry ...
Case Study Sales + Marketing Consumer Products Transforming the Deductions Management Process for Real Value For many consumer products manufacturers, the complex deductions management process represents an opportunity for potentially millions in cost savings and ...
Multimedia Consumer Products Fast Moving Consumer Goods Rethink Traditional Sales & Marketing Strategies in a Digital World As a consumer products company founded in pre-digital times, what can you do to build, amplify, or differentiate to remain ...
