Blog Post Sales + Marketing Consumer Products Adapting Your Trade Spend During COVID The coronavirus resulted in an unprecedented change in consumer, retailer, and manufacturer behavior. Have you noticed that grocery prices are ...
Multimedia Consumer Products Sales + Marketing Trade Promotion Strategy: Taking Stock with Nicole Borse The business imperative of Trade Promotion Strategy and Trade Promotion Management is nothing new. As early back as the 19th ...
Case Study Consumer Products Data + Analytics Point of Sale Data Analysis to Improve Trade Promotion Management Point of sale data analysis can open troves of insights to improve and better manage trade promotion, pricing, customer behavior, ...
Blog Post Consumer Products Sales + Marketing Revenue Growth Management: Driving Collaboration Across the Organization Earlier this month in Dallas, a group of consumer products industry executives gathered together at the Promotion Optimization Institute’s event ...
Multimedia Consumer Products Sales + Marketing Selling the C-Suite: The Business Case for a Modern TPM System Cloud-based trade promotion management (TPM) solutions have made it easier than ever for consumer goods manufacturers to track and manage ...
Multimedia Consumer Products Sales + Marketing Tidying Up Deductions: The KonMari Way The deductions management process, for many consumer products manufacturers, is wrought with both operational and cost inefficiencies that can leave ...
Case Study Food and Beverage Consumer Products Trade Promotion Assessment and Vendor Selection For consumer products companies, approximately 60% of trade promotion activities don’t break even according to a Nielsen study. As industry ...
Case Study Sales + Marketing Consumer Products Transforming the Deductions Management Process for Real Value For many consumer products manufacturers, the complex deductions management process represents an opportunity for potentially millions in cost savings and ...
Multimedia Consumer Products Fast Moving Consumer Goods Rethink Traditional Sales & Marketing Strategies in a Digital World As a consumer products company founded in pre-digital times, what can you do to build, amplify, or differentiate to remain ...
Blog Post Consumer Products Sales + Marketing Budgeting for a Trade System or Trade Promotion Management Tool Is a new trade system a line item on your budget next year? While a new trade system may only ...
Blog Post Health and Beauty Sales + Marketing 3 Ways Cosmetic Companies Can Reimagine Deduction Management Beyond Chargebacks and Fast Clearing Cosmetics companies have two main goals when looking at their deduction management programs: collecting on chargebacks and clearing disputes. While ...
Blog Post Food and Beverage Consumer Products Health and Wellness Trends and How They Are Driving New Meal Behaviors The food industry continues to evolve as a number of industry trends including health and wellness continue to disrupt traditional ...
