Case Study Sales + Marketing Digital Delivering an Email Opt-In Best Practices Assessment We recently partnered with a leading medical device manufacturer on an assessment of their consumer digital marketing practices and provided ...
Blog Post Digital Consumer Products Maintaining the Balance of Personalization and Privacy Personalization is a marketing technique that creates an individualized consumer experience through data collection and analysis. This approach to marketing ...
Blog Post Digital Consumer Products Why is Consumer-First Marketing Crucial? It’s no secret that today’s consumers have no shortage of options. Every purchasing decision made comes with an endless number ...
Blog Post Digital Consumer Products Lessons Learned on QR Code Marketing Super Bowl LVI may be remembered for a few things but among them for marketers will be…QR code marketing? While ...
Blog Post Digital Consumer Products Developing an Email Marketing Strategy to Drive Consumer Engagement More than 300 billion emails are sent around the world each day, so there is no doubt the prevalence of ...
Blog Post Consumer Products Data + Analytics What Can Brands Learn About Data-Driven Marketing from Spotify Wrapped? In 2015, Spotify began releasing annual data about their listeners, including their most streamed artist and the hours spent using the app. This marketing campaign, known as Spotify ...
