Blog Post Data + Analytics Consumer Products The Importance of First-Party Data Collection in a Cookie-less Future Companies and platforms are changing how they capture users’ personal data in response to both a slew of updated regulations ...
Blog Post Retail Apparel and Footwear Improving Customer Engagement in Apparel As customers are expecting a unified shopping experience across all channels, the push for retailers to engage in the digital ...
Multimedia Consumer Products Digital Maximizing the ROI on Your DTC Investment A direct-to-consumer (DTC) business model affords companies lower barriers to entry to most markets and creates opportunities to create scale ...
Blog Post Sales + Marketing Consumer Healthcare eCommerce & Digital Platforms for Consumer Healthcare Companies Customer data is a key input into product development and marketing campaigns, but good customer data has also been historically ...
Case Study Retail Apparel and Footwear Point of Sale (POS) Solution Vendor Selection for a Footwear Retailer Clarkston successfully completed a POS (Point of Sale) solution vendor selection for a large retail client. This client produces footwear ...
Blog Post Life Sciences Data + Analytics The Elusive “Next Best Action” in Provider Engagement Customization in marketing has inherent appeal. The idea is that as you increasingly branch your customers onto different marketing journeys, ...
Blog Post Consumer Products Retail Leveraging Serialized QR Codes in Product Packaging As consumers’ demand for brand transparency becomes increasingly popular, companies are searching for ways to make shopping more informative and ...
Blog Post Retail Sales + Marketing Expanding from DTC to Retail: Creating a Retail Distribution Strategy Making the shift from direct-to-consumer (DTC) to retail can be challenging. Below, we unpack how to prepare for this change ...
Blog Post Sales + Marketing Consumer Products Direct-to-Consumer Strategy for a CPG Company Clarkston supported an outdoor recreation equipment company in designing their global direct-to-consumer (DTC) strategy and local U.S. go-to-market DTC strategies ...
Blog Post Consumer Products Sales + Marketing 5 Key Considerations for Shopper Marketing in TPM Traditional Trade Promotion Management (TPM) systems are the gold standard for tracking and optimizing the billions spent on trade promotions ...
Blog Post eCommerce Retail The Ins and Outs of Livestream Shopping Throughout the pandemic, retailers were forced to innovate and identify new ways to engage with customers as stores closed. Livestream ...
Blog Post Retail Consumer Products Best Practices for Paid Landing Pages Landing pages are web experiences where a brand can answer the most crucial questions a customer has about their product. ...
