Blog Post Consumer Products Sales + Marketing The State of Brands: Brand Loyalty is Alive and Well Brand loyalty was once a marketing buzz word comparable to big data or omni-channel today. Google search ‘brand loyalty’ today ...
Multimedia Consumer Products Sales + Marketing Voice of the Customer: Why It Still Matters for Consumer Products Companies Forward-thinking Consumer Products (CP) leaders are investing in strategic initiatives to collect insights from their retail partners. These insights provide CP companies with an ... Download PDF
Blog Post Sales + Marketing Integrated vs. CSR Reporting Over the past year, I have often been asked, “How is Integrated Reporting different from Corporate Social Responsibility (CSR) Reporting?” ...
Article Biotech Consumer Products Annual BSMA Meeting Brings Together Supply Chain Leaders The annual meeting of the Bio Supply Management Alliance was held on October 8th, 2013, and was well-attended by key ...
Article Consumer Healthcare Consumer Products Twinkies: The Sweetest Comeback in the History of Ever The countdown is on, literally, to “the sweetest comeback in the history of ever.” Twinkies are expected to return to ...
Article Consumer Healthcare Consumer Products All Roads Must Lead to Consumer Engagement Clarkston sponsored last week’s annual Consumer Goods Technology (CGT) Sales and Marketing Summit, Datatopia: From Big Data to Meaningful Customer ...
Article Consumer Healthcare Consumer Products Kellogg’s Consumers Proved to be Attentive, $4M Attentive Experiments are usually centered on the traditional scientific method. Many of them are geared towards proving or disproving causal relationships ...
Article Biotech Consumer Healthcare SAPPHIRE Now + ASUG Annual Conference Recap Clarkston, along with 20,000 others in the SAP community, descended on Orlando, Florida last week for SAP’s SAPPHIRE Now + ...
Article Consumer Healthcare Consumer Products San Francisco Consumer Products Executive Exchange Recap At the end of April, Clarkston hosted its most recent Consumer Products Executive Exchange in San Francisco. IT and business ...
Article Consumer Healthcare Consumer Products POI Summit Recap – Trade Marketing Trends and Insights This week Clarkston sponsored the Promotion Optimization Institute (POI) Summit in Chicago where leading consumer brands, retailers, and industry analysts ...
Multimedia Consumer Healthcare Consumer Products 2013 CP Trends – The Retail Perspective This is the second post in a 4-part series, highlighting the trends outlined in Clarkston’s 2013 Consumer Products Trends Report ...
Blog Post Sales + Marketing SAP + Technology Cloud, or No Cloud…. There’s no denying that cloud-based solutions are all the rage in the Human Capital Management area. Whether it be SuccessFactors, ...
