Blog Post Consumer Products Sales + Marketing State of Brands: Creating a Consumer-Centric Organization As we continue our “State of Brands” blog series, we’ve decided to expound upon a recent Clarkston report, Trade Spend’s ...
Case Study Health and Beauty Consumer Products Skincare Manufacturer Improves Margins with New Pricing Strategy This health and beauty company recognized that pricing and retailer margins for their flagship skincare products were too low and ...
Article Food and Beverage Consumer Products Consumer Concerns Lead Changes in Food Ingredients Consumer interest in fresher, more natural foods is stimulating the food industry to modify or eliminate certain product ingredients. In ...
Article Consumer Products Food and Beverage Competition among Grocery Retailers Intensifies Over the past decade, the grocery landscape has vastly evolved, primarily due to technology advances and shifting consumer preferences. With ...
Blog Post Consulting Services Sales + Marketing Analytics in Life Sciences: Market Intelligence Continuing the series on Analytics in Life Sciences, let’s explore analytics for competitive and market intelligence. The life sciences industry ...
Blog Post Consumer Products Sales + Marketing Meeting Retailer Expectations While Maintaining Your Trade Budget For consumer packaged goods (CPG) manufacturers, serving individual retail proprietors can offer tremendous value. Interactions are frequent, within a limited ...
Multimedia Consumer Products Food and Beverage 2015 Food and Beverage Trends Stagnant growth in traditional categories and increased competition emphasizes the importance of understanding food and beverage trends for consumers. The emerging ... Download PDF
Multimedia Sales + Marketing Consumer Products Trade Spend in the New Consumer Reality The Future of Trade Spend The growth rate for trade spend and its increasing share of the total marketing and sales, ... Download PDF
Blog Post Consumer Products Sales + Marketing State of Brands: How Trade Promotion Strategy Affects Brand Loyalty With how much time and resources are invested into advertising and marketing strategies to increase brand equity, sometimes it’s easy ...
Article Consumer Products Retail The Big Data Hype is Over: Now’s the Time for Retailers to Use It Two years ago, big data generated the most buzz among technology and business gurus, seen as the next leading company’s ...
Article Consumer Products Information Technology Data Governance Clarkston just hosted its most recent Executive Exchange dinner in Chicago, where IT and business leaders from some of the ...
Blog Post Consumer Products Sales + Marketing Pricing in Focus Hardly a day passes without mention in the industry press of the challenging, hyper-competitive business climate confronting both consumer products ...
