Case Study Strategy + Innovation Consulting Services Transforming Digital Strategy A leading global pharmaceutical company needed to rethink how it approached the ongoing digital revolution. With over $50 billion in annual ...
Article Consumer Products Food and Beverage The Potential Impact of Minimum Unit Pricing on the Alcohol Industry Situation Global alcohol makers are concerned that impending regulations designed to address the social and fiscal costs of heavy drinking ...
Blog Post Consumer Products Sales + Marketing Improving Customer Engagement through Mobile This is the third post in a series in which we discuss the impact of the digital economy on the ...
Case Study Sales + Marketing Consumer Products Case Study: Aligning Sales and Marketing through Trade Planning Case Study: Trade Planning A leading marketer and distributor of spirits and wine was hindered by the organization’s inability to harmonize ...
Article Sales + Marketing Medical Device Increasing Scrutiny Around Drug, Medical Device Marketing Life sciences companies will need to reevaluate their marketing approach as off-label and direct-to-customer (DTC) marketing continue to draw attention. In recent ...
Multimedia Consumer Products Sales + Marketing Real-Time S&OP in Consumer Products The consumer products industry is a challenging and complex environment. The ultimate goal is profit and the ultimate plan to maximize ... Download PDF
Article Food and Beverage Consumer Products Food Trends Impacting Seasonal Traditions Seasonality is alive and well in the consumer products industry. Most relevant this week, with the 31st of October fast ...
Blog Post Sales + Marketing Consumer Products State of Brands: Optimizing Capital Allocation for Brand Growth As we continue our discussion about trade spend, we take a more in-depth look at the role of capital allocation in ...
Blog Post Consumer Products Sales + Marketing State of Brands: Creating a Consumer-Centric Organization As we continue our “State of Brands” blog series, we’ve decided to expound upon a recent Clarkston report, Trade Spend’s ...
Case Study Health and Beauty Consumer Products Skincare Manufacturer Improves Margins with New Pricing Strategy This health and beauty company recognized that pricing and retailer margins for their flagship skincare products were too low and ...
Article Food and Beverage Consumer Products Consumer Concerns Lead Changes in Food Ingredients Consumer interest in fresher, more natural foods is stimulating the food industry to modify or eliminate certain product ingredients. In ...
Article Consumer Products Food and Beverage Competition among Grocery Retailers Intensifies Over the past decade, the grocery landscape has vastly evolved, primarily due to technology advances and shifting consumer preferences. With ...
