Blog Post Consumer Products Digital Top Consumer Products Insights from 2021 The top consumer products insights from 2021 reflect the shared reality of an ever changing and always disrupting pandemic environment ...
Blog Post Digital Data + Analytics Designing for Low Bandwidth Users With data usage increasing by 47% since March, COVID-19 has made the importance of digital more apparent than ever before. The pandemic has ...
Blog Post Retail Apparel and Footwear Understanding Marketplace Loyalty Programs With increases in the adoption of marketplaces by retailers, companies are facing challenges of how to make their existing loyalty ...
Case Study Life Sciences Biotech 3PL and Serialization Vendor Selection for a Biopharmaceutical Company Clarkston Consulting recently partnered with a client for a vendor selection project for 3PL and serialization capabilities. This client is a virtual biopharmaceutical company that focuses on developing ...
Blog Post Organizational Performance Consumer Products SOP Best Practices to Strengthen SOP Maturity Clear Standard Operating Procedures (SOPs) are essential to the successful quality operations of an organization in order to create consistency ...
Blog Post Consumer Products Food and Beverage Strategic Packaging in Supply Chain Management Demand for personalization and convenience in CPG is sending ripples throughout packaging supply chains. While some shoppers still buy in ...
Blog Post Data + Analytics Consumer Products Exploratory Analytics: Getting Started Exploratory analytics leverages historical data to answer questions and uncover trends and patterns through visualization, data and feature engineering, test ...
Blog Post Data + Analytics Consumer Products Getting Started with Sustainability Analytics Companies must prioritize and address the gap between what has been said with sustainability efforts and what has been done to align ...
Multimedia Consumer Products Consulting Services Evaluate Your Project Health and Progress with Clarkston’s SuccessCheck Something isn’t right. Your instincts are telling you that one of your flagship projects — the one everyone is watching ...
Blog Post Consumer Products Data + Analytics What Can Brands Learn About Data-Driven Marketing from Spotify Wrapped? In 2015, Spotify began releasing annual data about their listeners, including their most streamed artist and the hours spent using the app. This marketing campaign, known as Spotify ...
Blog Post Biotech Pharma Patient Journey Mapping: Taking it to the Next Level The value that comes from patient journey mapping exercises is well-established in the life sciences industry. These activities are focused ...
Blog Post Consumer Products Supply Chain Piecing Together the SIOP Process Sales, Inventory, Operations Plan (SIOP) is a process within many successful supply chain organizations that recognizes the integral relationship between all ...