In the TPM Talks webinar series, senior consultant Shatakshi Shekhar sits down with various consumer products sales and marketing subject matter experts to chat through some of the most pressing topics and challenges surrounding Trade Promotion Management in the industry today. The topic of this talk is TPM reporting. Explore the free webinar download here and read a quick overview below.
TPM reporting is one concept that seems to be a pressing topic for many of our clients right now. Culminating meaningful data is the ultimate goal of any TPM system, and utilizing the proper reporting approach will ensure that data is both digestible and applicable for informed decision-making. What does that look like in practice?
Getting the Most Out of TPM Reporting
The real focus of TPM reporting should be specific to whatever data is related to your TPM governance practice within your TPM management practice. We’ve seen challenges in this space in the past when our clients try to force too much data that isn’t specifically related to trade into the trade system. That’s exactly where and when things become complicated and not as effective as they could be.
Focusing on the data that should be the foundation of your trade reporting is imperative. You can’t be too expansive and bring data not related to trade into your reporting process. To get the most out of your trade reporting, focus on delivery methods that allow your users to develop their own reports. You should also be involved with creating specific reports and measurements that they can use to attract business.
In this webinar, I’m joined by TPM reporting expert Ryan Mulligan as he shares his best practices for TPM reporting and what we expect to see in the TPM reporting space next.
To learn more about our Trade Promotion Consulting services, connect with us today.
Be sure to check out our other TPM Talks:
- Episode 1: The Importance of Incorporating TPM in Sales Forecasts and Demand Plans
- Episode 2: Planning TPM with Indirect Customers
- Episode 3: Involvement of Shopper Marketing in TPM Planning
- Episode 4: Forecasting Sales Using Shipment vs. Consumption Volume
- Episode 5: currently viewing
- Episode 6: Customer and Product Hierarchy Changes
- Episode 7: Loading Historical Promotion Data into a New TPM System
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