Blog Post Life Sciences Pharma The Rise of Customer Data Platforms (CDP) as Foundations for Commercial Operations Antiquated and separated data platforms make it incredibly difficult, if not impossible, to create useful customer segments based on behavioral, ...
Blog Post Consulting Services Exploring the Implications of Generative AI in Retail Generative AI, also known as generative adversarial networks (GANs), is a subfield of artificial intelligence (AI) which has the potential ...
Blog Post Data + Analytics Consumer Products Insights to Action: People Analytics in DE+I Historically, businesses have focused on collecting large amounts of data and information to inform their reports. They rely on the ...
Blog Post Consumer Products Fast Moving Consumer Goods What is Hyperlocalism, and What Does it Mean for Your Marketing Strategy? In our fast-paced and ever-changing market, understanding consumer motivations and preferences, specifically for younger generations, is key for organizations looking ...
Blog Post Data + Analytics Consumer Products Top Pitfalls to Consider When Establishing a Data and Analytics Team Data is at the heart of the success of any life sciences, retail, or consumer products business. It enables a ...
Multimedia Consumer Products Sales + Marketing Assessing Your RGM Capabilities with the RGM Maturity Model Rising inflation rates and tighter household budgets are forcing consumers to be more mindful of their spending decisions. In fact, ...
Blog Post Life Sciences Digital Mitigating Bias in AI-Enabled Medical Devices The implementation of artificial intelligence (AI) has modified elements of nearly every industry, making things faster, cheaper, and more accurate. ...
Multimedia Consumer Products Retail SAP Project Manager Roles and Responsibilities Based on our experience managing hundreds of successful projects, we’ve outlined 6 key roles and responsibilities of the seasoned SAP ...
Blog Post Life Sciences Digital Considerations for the Upcoming Veeva Vault CRM Migration Currently hosted on a Salesforce-based platform, Veeva believes there are limitations in the value they can provide their customers with ...
Blog Post Supply Chain Pharma Mitigating Supply Chain Disruptions in Pharmaceuticals Pharmaceuticals are part of a larger supply chain issue. Continued globalization and the multi-step approval process drugs must undergo prior ...
Multimedia Quality + Compliance Medical Device Applications of Generative AI for Product Quality and GxP Compliance Generative AI is a type of artificial intelligence that can create new content based on existing content or data. The algorithm ...
Case Study Consumer Products Consumer Healthcare Consolidating Master Data for a Consumer Healthcare Company with SAP MDG Clarkston Consulting recently partnered with a consumer healthcare company to consolidate and harmonize financial, vendor, customer, and material master data ...
