Case Study Consumer Products Data + Analytics Point of Sale Data Analysis to Improve Trade Promotion Management Point of sale data analysis can open troves of insights to improve and better manage trade promotion, pricing, customer behavior, ...
Multimedia Consumer Products Strategy + Innovation Transformational Leadership: Taking Stock with Sebastian Valencia Welcome to Taking Stock, a podcast designed to discuss some of the most pressing issues facing corporate executives. This podcast ...
Multimedia Consumer Products Sales + Marketing 2020 Consumer Products Trends Read our updated report here: 2021 Consumer Products Industry Trends As we look towards the next decade, the consumer products ...
Multimedia Consumer Products Sales + Marketing Consumer-First Marketing: Taking Stock with Sam Ruiz Welcome to Taking Stock, a podcast designed to discuss some of the most pressing issues facing corporate executives. This podcast ...
Blog Post Consumer Products Fast Moving Consumer Goods Direct-to-Consumer: Is it Right for My Brand and What Are My Options? Consumer products companies must continually adapt to the ever-changing digital environment that is eCommerce. Approximately 79% of Americans now shop ...
Multimedia Consumer Products Life Sciences Direct-to-Consumer Strategy: Taking Stock with Evan Shirley Welcome to Taking Stock, a podcast designed to discuss some of the most pressing issues facing corporate executives. This podcast ...
Multimedia Consumer Products Data + Analytics Improving Employee Engagement: Taking Stock with Jessica Morris Welcome to Taking Stock, a podcast designed to discuss some of the most pressing issues facing corporate executives. This podcast ...
Multimedia Consumer Products Retail The Diversity and Inclusion Imperative: Taking Stock with Brandon Miller Welcome to Taking Stock, a podcast designed to discuss some of the most pressing issues facing corporate executives. This podcast ...
Multimedia Consumer Products Sales + Marketing Selling the C-Suite: The Business Case for a Modern TPM System Cloud-based trade promotion management (TPM) solutions have made it easier than ever for consumer goods manufacturers to track and manage ...
Blog Post Consumer Products Sales + Marketing Building Data Analytics Capabilities to Improve Your Direct-to-Consumer Model With the multitude of avenues through which companies can collect consumer data, it’s become much easier for companies to collect ...
Case Study Food and Beverage Consumer Products Trade Promotion Assessment and Vendor Selection For consumer products companies, approximately 60% of trade promotion activities don’t break even according to a Nielsen study. As industry ...
Case Study Sales + Marketing Consumer Products Enabling Your DTC Strategy Post-M&A With longstanding players in the consumer products industry continuing to acquire new brands (many of them born direct-to-consumer) as a ...
