Blog Post Consulting Services Consumer Products Kroger-Albertsons Merger is No More, What Should CPG Organization’s Do Now? The highly anticipated Kroger/Albertsons merger decision has finally been announced. In most circles, the feeling was the merger would happen. ...
Case Study Consumer Products Sales + Marketing Optimizing Category Management for a Consumer Products Manufacturer Clarkston Consulting recently supported a consumer products client in optimizing their category management processes and vision. Read a synopsis of ...
Blog Post Sales + Marketing Consumer Products Exploring the Importance of Category Management and Its Role in Your CP Organization Many people both in and out of the industry may not realize the critical and valuable role that category management ...
Blog Post Sales + Marketing Consumer Products Understanding How Generational Differences Influence Purchasing Behavior We’ve been relying on assumptions around generational buying behaviors for decades. But how up-to-date is our understanding of the life ...
Blog Post Sales + Marketing Consumer Products Incorporating Retail Media into Your RGM Strategy Revenue Growth Management (RGM) is proving to be a crucial strategy for consumer products companies looking to leverage complex tactics ...
Blog Post Consumer Products Digital The Role of Retail Media in Your Consumer Products Organization Consumer products companies have had to balance retailers’ expectations for trade investments with their own profitability objectives for a long ...
Case Study Consumer Products Sales + Marketing Conducting a Category Management Team Assessment for a Consumer Products Company Clarkston Consulting recently partnered with a CPG client on a category management team assessment. Read a synopsis of the project ...
Multimedia Consumer Products How Can DTC Contribute to Your Overall Portfolio? Curious about how DTC can contribute to your overall portfolio? Below, you’ll find an overview from our DTC consultants on ...
Multimedia Consumer Products Food and Beverage 2024 Food Industry Trends Clarkston’s team of food and beverage consultants have highlighted the top food industry trends that businesses should consider. Read all ...
Blog Post Sales + Marketing Consumer Products Establishing Revenue Growth Management as a Center of Excellence for Your Organization Recent inflationary and supply pressures have forced consumer products companies to explore innovative strategies to drive sustainable growth and maximize ...
Multimedia Consumer Products Sales + Marketing Assessing Your RGM Capabilities with the RGM Maturity Model Rising inflation rates and tighter household budgets are forcing consumers to be more mindful of their spending decisions. In fact, ...
Multimedia Consumer Products Sales + Marketing TPM Talks: Involvement of Shopper Marketing in TPM Planning In the TPM Talks webinar series, senior consultant Shatakshi Shekhar sits down with various consumer products sales and marketing subject ...
