Blog Post Consumer Products Sales + Marketing Key Insights from CMA|SIMA Elevate Conference 2026 Clarkston Consulting’s Amy Levine and Kathy Petruzzelli recently attended the CMA|SIMA Elevate Conference 2026 in Las Vegas. The event convened leaders across consumer products and retail to explore how category ...
Multimedia Consumer Products Food and Beverage 2026 Food Industry Trends Download the full 2026 Food Industry Trends Report here. This free trends report outlines industry perspectives and expert advice from ...
Blog Post Consumer Products Sales + Marketing Agentic AI and the Future of CP Marketing Key Points: CP Marketing + Agentic AI Agentic AI is reshaping consumer products marketing by shifting manual, fragmented workflows to ...
Blog Post Sales + Marketing Consumer Products Performing an RGM Capabilities Assessment for Your CP Organization Revenue Growth Management is a strategic framework and enterprise-wide process that maximizes revenue and profit at the customer level. RGM ...
Blog Post SAP + Technology Consumer Products How Technology Can Enhance Retail Execution Retail execution remains a critical component to success for consumer packaged goods (CPG) companies. Despite high trends towards eCommerce, more ...
Multimedia Consumer Products Sales + Marketing Category Management Playbook: A Guide for CP Companies Our team has put together a free, downloadable playbook for category management. View the playbook here. Category management has evolved ...
Blog Post Sales + Marketing Consumer Products Establishing Revenue Growth Management as a Center of Excellence for Your Organization Recent inflationary and supply pressures have forced consumer products companies to explore innovative strategies to drive sustainable growth and maximize ...
Blog Post Consumer Products Sales + Marketing Key Insights from CMA | SIMA Annual Conference 2025 The CMA|SIMA Annual Conference 2025 in San Antonio, Texas, brought together leaders in consumer products focused on retail category management ...
Blog Post Consulting Services Consumer Products Kroger-Albertsons Merger is No More, What Should CPG Organizations Do Now? The highly anticipated Kroger/Albertsons merger decision has finally been announced. In most circles, the feeling was the merger would happen. ...
Case Study Consumer Products Sales + Marketing Optimizing Category Management for a Consumer Products Manufacturer Clarkston Consulting recently supported a consumer products client in optimizing their category management processes and vision. Read a synopsis of ...
Blog Post Sales + Marketing Consumer Products Exploring the Importance of Category Management and Its Role in Your CP Organization Many people both in and out of the industry may not realize the critical and valuable role that category management ...
Blog Post Sales + Marketing Consumer Products Understanding How Generational Differences Influence Purchasing Behavior We’ve been relying on assumptions around generational buying behaviors for decades. But how up-to-date is our understanding of the life ...
