Industry Challenges
Our consumer healthcare consulting team is prepared to help your company face some of today’s most pressing challenges.
Consumer Trust
A general mistrust of consumer healthcare stems from consumers seeing a lack of industry transparency about pricing and other medical related services.
Rx to OTC
Getting approval and switching prescription drugs to over-the-counter (OTC) require different business operations models.
Patient Experience
Taking a patient-centered approach to consumer healthcare establishes consumer trust and prioritizes the patient’s experience throughout their healthcare journey.
New Distribution Channels
With a shift toward digital access to healthcare products and services and direct-to-consumer (DTC) channels, companies must invest in strategies to better meet consumers where they are.
Sustainable Care
Consumers are demanding greater accountability for companies to provide sustainable healthcare products, treatments, and supplements.
Vitamins and Supplements Trends
Read our annual trends report to stay up-to-date with where the vitamin and nutrition industry is headed.
Download the 2024 Report
Consumer Healthcare Industry Trends
Read our annual trends report to stay up-to-date with where the consumer healthcare industry is headed.
Download the 2022 ReportCASE STUDY
Direct-to-Consumer
DTC Website Launch for Consumer Healthcare Leader
Developed benchmark targets to raise awareness across the new DTC platform and increase paid and organic traffic
Leveraged monthly subscription plans on top-selling products to increase average order value and order conversion rate
Enhanced email marketing campaigns with coupon incentives to drive consumers to the new DTC platform
