This case study covers a content generation agent for a pharma client. Clarkston Consulting developed an AI-powered tool that has dramatically accelerated content production for the client. Read a synopsis of the project below or download the full case study.

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Clarkston recently partnered with a leading biopharmaceutical company to revolutionize how they create marketing content for their products. Their marketing team was struggling with a slow and costly process for developing approved emails, digital banners, and other promotional assets. Every piece of content had to navigate complex medical, legal, and regulatory (MLR) reviews and expensive agency touchpoints. For example, a single banner ad could cost tens of thousands of dollars and take weeks to finalize. The company wanted a faster, more efficient way to generate compliant content on demand, especially for time-sensitive sales follow-ups, and without sacrificing the strict regulatory requirements of pharma marketing. 

To address this challenge, Clarkston developed an AI-powered content generation tool that automates the creation of draft marketing assets within minutes. The solution is built on a fully customized, secure web application that leverages a large language model on the backend. The application was developed to allow a diverse set of the client’s own approved materials and rules – including complex metrics and charts from core visual aids (CVA) and indication-specific compliance guidelines. Marketers can input what type of asset they need (such as a rep-triggered email or banner ad) and any context or messaging points, and the system will produce multiple tailored drafts instantly. Crucially, each draft comes out fully compliant, because the underlying prompt engineering enforces all the necessary medical disclaimer language, safety information, and brand style rules. 

This innovative tool has dramatically accelerated content production for the client. What used to take weeks of agency coordination can now be done in a day. The marketing team can quickly generate and iterate on several versions of an email or ad, then finalize the best one with minimal editing. By cutting out early external agency work, the client can save 50-75% of costs per asset. Ultimately, the content generation agent empowers the client to respond to market needs faster, experiment with messaging more freely, and focus their time on strategy rather than bureaucracy – all while staying confidently within regulatory guardrails. 

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Contributions by Ankush Garg