Joann Newman

Joann Newman is a principal at Clarkston Consulting with more than 30 years of experience helping consumer products companies improve commercial performance through Trade Promotion Management and Revenue Growth Management capabilities.

She brings experience from both the manufacturer and advisory sides, having owned trade promotion platforms and processes across U.S. and Canadian markets and led multiple large-scale TPM strategy and implementation initiatives across both retail and foodservice channels. Joann works closely with Sales, Finance, and IT leaders to guide complex transformation efforts and align business processes, data, and technology to support more effective trade planning, financial visibility, and execution.

She is known for her practical leadership approach and her focus on driving adoption and long-term platform value.