The 2025 SAP Sapphire & ASUG Annual Conference Orlando is almost here!  Will you be attending this year? If so, we’d love to connect. If not, don’t worry; our team will be on the ground from May 19–21, taking in the latest insights and conversations shaping the SAP ecosystem. As our team prepares for this year’s conference, we wanted to highlight a few hot topics that you’ll be hearing about. Here’s what to expect at SAP Sapphire 2025: 

2025 Hot Topics 

Business AI 

SAP Business AI is redefining how enterprises work, embedding intelligence into core processes and operations. Whether it’s automating routine tasks or predicting customer needs, SAP’s AI capabilities are tailored to deliver real business outcomes. At this year’s conference, expect deep dives into real-world applications of how SAP is infusing AI across its portfolio to help organizations work smarter and faster. Some Business AI-focused sessions include: 

• AI and Agents: Reshaping the Future of Business Operations 
• AI-Driven Efficiency: Transforming Business with Joule Agents 
• AI In 2025: Thrive With SAP Business AI   
• AI Tomorrow: Uncover What’s Next with SAP Business AI 

Business Data Cloud 

Business Data Cloud, SAP’s latest platform in partnership with Databricks, empowers organizations to bring together siloed data across SAP and non-SAP systems into a single, trusted layer. This year’s conference will explore how companies can use Business Data Cloud to simplify data landscapes and prepare their data for scalable innovation. A few sessions on the topic are linked below:  

• Introduction to SAP Business Data Cloud 
• Accelerate Insights Across Your Organization with SAP Business Data Cloud 
• A Recipe for Success: The Hershey Company’s Business Data Fabric Blueprint 
• SAP Databricks: Simplify Analytics and AI For Your SAP Software Data 
• An Architect’s Guide: SAP Business Data Cloud and SAP Databricks Solutions 

Business Technology Platform 

SAP Business Technology Platform (BTP) is driving transformation across the SAP ecosystem, combining data management, analytics, application development, automation, and integration into one unified platform. At Sapphire, you’ll hear how companies are leveraging BTP to drive innovation and future-proof their digital core. Three of the many sessions on this topic include:  

• Adopt a Clean Core with SAP Cloud ALM and Extensions Built on SAP BTP   
• ASUG Community Conversation: How SAP BTP and SAP BDC Drive Innovation 
• BMS: Adoption, Transformation, and Innovation Journey with SAP BTP 

Business Transformation Management 

True transformation goes beyond technology and requires alignment across people and processes. Business Transformation Management focuses on orchestrating that change, from strategy through execution. If your organization is navigating an S/4HANA migration or implementing new operating models, sessions on this topic can help you unpack best practices, tools, resources, and frameworks to manage complexity, mitigate risk, maximize ROI, and lead enterprise-wide change with confidence. See several sessions on the topic below:  

• Creating a People-First Transformation with a Digital Adoption Platform 
• ASUG Community Conversation: Advancing Business Transformation Management 
• Mastering The Art of Organizational Change Management 

Cloud ERP  

Cloud ERP offers the scalability and flexibility that so many organizations now seek to stay ahead. With solutions like SAP S/4HANA Cloud, organizations can tap into real-time insights and adapt rapidly to market shifts. Expect insight from top companies on how they are embracing Cloud ERP to modernize their digital core and lay the groundwork for future growth. Consider attending the following Cloud ERP sessions: 

• Better Business Cases for Cloud: Bridging The IT/Business Gap 
• Boost Your Productivity with AI in SAP S/4HANA Cloud Private Edition 
• Discover New and Planned Innovations in SAP S/4HANA Cloud Private Edition 
• Gain Insights from SAP Customers on Their Journey from SAP ECC to the Cloud 
• Let’s Talk Cybersecurity and RISE with SAP: Interactive Q&A Session 

Customer Experience  

As we all well know, today’s customers expect seamless, personalized experiences across every touchpoint. With SAP’s Customer Experience (CX) solutions, brands can deliver just that. From commerce and marketing to sales and service, learn how SAP helps leading brands build deeper relationships and drive loyalty at scale, wining hearts and wallets. Some sessions include:  

• Advance Next-Gen Commerce with Intelligence, Innovation, and Connectivity 
• Connected ERP and CX: Delivering Exceptional Experiences 
• CX Innovation: Transforming Experiences with AI 
• Delivering Unified Commerce on SAP Commerce Cloud 

Industries 

No two industries are the same, and SAP’s industry solutions are built to meet the unique needs of various industries, from retail to life sciences. Whether it’s navigating supply chain complexity in consumer products to accelerating time-to-market in life sciences, SAP delivers verticalized capabilities that drive outcomes. At this year’s conference, expect customer success stories and insight into how SAP’s industry-first approach is helping organizations solve their most pressing challenges with precision and speed. Some industry-specific session options include: 

• Dealing with the Uncertainty and Business Impact of Tariffs 
• Deliver Profitable Growth with SAP Solutions for Revenue Growth Management 
• How To Choose an SAP Software Deployment Model That’s Right for You 
• From Omnichannel to Channel-less Commerce in Retail and Consumer Products 
• Improving Patient Safety and Strengthening Supply Chains Using AI 
• Optimizing Manufacturing Performance and Connecting the Shop and Top Floor 

Spend Management 

In an unpredictable economy, organizations need smarter ways to manage spend. SAP’s Spend Management solutions (including SAP Ariba, SAP Fieldglass, and SAP Concur) give businesses the visibility and control to make strategic, data-driven decisions. Learn how companies are optimizing supplier relationships, increasing compliance, enhancing operations, effectively managing inventory, and driving savings, all while staying agile and resilient in the face of disruption. Below are three spend management sessions: 

• Achieve Bold Spend Goals with Agentic AI and Harmonized Data from SAP 
• A Strategic Approach to Managing Contingent Workers and Risks 
• SAP Ariba Procurement: Innovating for The Future 

Supply Chain Management 

Supply chains must do more than move goods; they must remain agile and adapt to disruption and changes in demand. Effective supply chain management helps businesses achieve just that, with end-to-end visibility, intelligent planning and maintenance, and tightly integrated execution. At SAP Sapphire, discover how organizations are using SAP to build smarter, more resilient supply chains, from demand sensing and inventory optimization to sustainable logistics and advanced manufacturing. Consider attending some of these supply chain management sessions: 

• AI for Manufacturing: Real and Ready to Guide and Support Operations 
• Delivering for Domino’s Pizza: A Journey with SAP EWM 
• AI in SAP Transportation Management and SAP Business Network for Logistics 
• Explore Supply Chain Planning Solutions from SAP 

Trends and Insights 

The pace of innovation is accelerating, and staying ahead of the curve means understanding emerging trends and leveraging insights to shape strategy. From the impact of AI and automation on business models to the growing focus on sustainability and data-driven decision-making, this track will explore the latest shifts across industries and technologies. Learn more in these sessions: 

• Leveraging SAP Insights: Research, Trends, and Future Strategies 
• Managing Growth in a High-Velocity Economy 
• What’s All the Hype with AI Agents? 

Ready for SAP Sapphire 2025?

We look forward to hearing more about these hot topics at SAP Sapphire 2025. Stay tuned for our recap post to learn more about key insights and takeaways from this year’s conference!