Case Study Digital Life Sciences Personalizing the Patient Experience – A Digital Approach for Pharma Clarkston recently partnered with a biotech company that discovers, develops, and manufactures breakthrough therapeutics targeting rare disease populations, ultimately improving ...
Multimedia Research + Development Pharma 2022 Clinical Trial Trends Read our updated trends report here: 2023 Clinical Trial Trends Clinical trials are a necessary, but frequently costly and burdensome, ...
Blog Post Digital Consumer Products Lessons Learned on QR Code Marketing Super Bowl LVI may be remembered for a few things but among them for marketers will be…QR code marketing? While ...
Blog Post Life Sciences Generics Implications for the Generics Industry: Mark Cuban’s Cost Plus Drug Company In January of this year, billionaire investor Mark Cuban launched his latest venture, Cost Plus Drug Company. In partnership with ...
Blog Post Digital Consumer Products Rapid Digital Prototyping: Evaluating a Go-to-Market Strategy More Leanly Rapid prototyping is used across a variety of industries and fields to quickly create designs so functionality and business requirements ...
Blog Post Experience + Design Consumer Products 4 Website Design Tips to Drive New Business in 2022 In an increasingly digital world, your organization’s website often serves as a buyer’s first impression of your company. How can ...
Blog Post Digital Data + Analytics Designing for Low Bandwidth Users With data usage increasing by 47% since March, COVID-19 has made the importance of digital more apparent than ever before. The pandemic has ...
Blog Post Digital Consumer Products What’s Coming for Content Marketing in 2022? Content marketing in 2022 must reflect the changing circumstances of the world around us. In an ever increasingly digital world, content ...
Blog Post Organizational Performance Consumer Products Applying UX Principles for User-Centric Organizational Change While change management has been a concept for decades, the past 24 months has taught businesses that the pace of ...
Blog Post Consumer Products Digital How Can Brands Using NFTs Drive Consumer Engagement? As crypto has taken mainstage in 2021, the concept of non-fungible tokens (NFT) has exploded onto the scene right with ...
Blog Post Digital eCommerce Five UX Updates to Reduce Shopping Cart Abandonment Research shows that the average shopping cart abandonment rate is somewhere between 60 and 80 percent. Experts say that a “good” cart abandonment is ...
Blog Post Food and Beverage Consumer Products Marketing Plant-Based Products to Gen Z The large, diverse generation that is Gen Z is emerging as a key customer segment for plant-based brands, especially as these young consumers prioritize food spending. Based on a March 2020 study, 80% of Gen Z respondents were ...
