Case Study Life Sciences Data + Analytics Conversion Rate Optimization Model for a Global Medical Device Company Clarkston recently completed a conversion rate optimization model for a global medical device company providing leading orthodontic treatments. Our digital ...
Blog Post Data + Analytics Consumer Products The Myth of “Data-Driven” and the Need for a “Data-Optimized” Network Businesses should begin to consider “Data-Optimized” Networks. We’re seeing an industry shift in data and analytics from “big data” to ...
Blog Post Data + Analytics Consumer Products Getting Started with Sustainability Analytics Companies must prioritize and address the gap between what has been said with sustainability efforts and what has been done to align ...
Blog Post Consumer Products Data + Analytics What Can Brands Learn About Data-Driven Marketing from Spotify Wrapped? In 2015, Spotify began releasing annual data about their listeners, including their most streamed artist and the hours spent using the app. This marketing campaign, known as Spotify ...
Blog Post Data + Analytics Consumer Products What to Look for in an Analytics-as-a-Service Provider An analytics-as-a-service provider is increasingly becoming a mission-critical partnership for businesses in the life sciences, consumer products, and retail industries. ...
Blog Post Data + Analytics Consumer Products The Impacts of Data Debt Data debt is everyone’s problem. Gaps in data management processes, accountability, and general data malaise and ambivalence combined with technical ...
Blog Post Data + Analytics What is Data Engineering? Data engineering is a term that is often thrown around synonymously with data science and advanced analytics and while it ...
Blog Post Data + Analytics Information Technology Improving Quality Data Migration with Advanced Analytics Traditionally, when companies are implementing a new business solution, one of the biggest challenges they face is migrating data from ...
Case Study Apparel and Footwear Data + Analytics Optimizing Retail Store Operations Optimizing retail store operations to better reach consumers with the latest and greatest through data collection with analytics continues to ...
Case Study Data + Analytics Information Technology Activating Analytics with Call Center Volume Forecasting Activating analytics in an organization requires more than buying a tool, acquiring data, or hiring a handful of data scientists. ...
Blog Post Data + Analytics Consumer Products Reducing Costs with Analytics to Prepare for Financial Uncertainty in Retail With unemployment low and consumer confidence reportedly stable, many retailers are hoping for a strong holiday season. But a shorter ...
Blog Post Consumer Products Data + Analytics Preparing for Uncertainty with Cost-Cutting Analytics in Consumer Products Certain global and national signals have led financial planners, corporations, and consumers all to wonder if we’re headed toward a ...
