Blog Post Consumer Products Top Consumer Products Insights from 2025 It’s time for me to reflect on some of our top consumer products insights from 2025! Over the past year, our experts have ...
Blog Post Consumer Products Sales + Marketing Agentic AI and the Future of CP Marketing Key Points: CP Marketing + Agentic AI Agentic AI is reshaping consumer products marketing by shifting manual, fragmented workflows to ...
Case Study Consumer Products Digital Marketing Tech Stack Assessment and Website Relaunch Clarkston Consulting recently partnered with a cloud-based provider on a digital transformation, which included a marketing tech stack assessment and ...
Blog Post Sales + Marketing Consumer Products Performing an RGM Capabilities Assessment for Your CP Organization Revenue Growth Management is a strategic framework and enterprise-wide process that maximizes revenue and profit at the customer level. RGM ...
Blog Post Supply Chain Consumer Products Network Design Optimization: Is Your Supply Chain Built for the Future? Co-authored by Ash Sarandah During the Panama Canal drought in October 2023, many CPG, life sciences, and retail companies experienced ...
Case Study Consumer Products Food and Beverage Standardizing GS1 Labels and Streamlining Vendor Selection for a CPG Manufacturer In this standardizing GS1 labels case study, Clarkston Consulting recently supported a food manufacturer through a vendor selection. Read a ...
Blog Post Consumer Products Retail Considerations for Modernizing Your ERP For many businesses, ERP is the backbone to system operations. Modernizing an ERP involves transforming a business’s legacy ERP system ...
Case Study Consumer Products SAP + Technology Supporting SAP EWM/TM Training for a Leading CPG Company Clarkston Consulting recently engaged with a CPG client, supporting SAP EWM TM training to enhance user readiness. Read a synopsis ...
Blog Post Digital Consumer Products How Search Engine Optimization (SEO) is Changing with AI Search engine optimization (SEO) has been around for decades. Over that time, algorithms have evolved, ranking factors have shifted, and ...
Blog Post Consumer Products POI 2025 Fall Summit Recap: The Future of RGM, Data, and AI Clarkston’s Idoia Hidalgo and Brandon Miller recently attended the POI 2025 Fall Summit in Dallas, Texas, where industry experts gathered to discuss best practices for today’s ...
Case Study Consumer Products Food and Beverage Category Management Transformation Assessment & Operating Model Development Clarkston Consulting recently partnered with a CPG company on a category management transformation assessment. Read a synopsis of the project ...
Blog Post Data + Analytics Consumer Products How CPG Firms Can Leverage AI and ML for Revenue Growth Management AI and Machine Learning (ML) seem to be on the minds of just about everyone who is seriously thinking about ...
