Blog Post Retail Sales + Marketing Expanding from DTC to Retail: Creating a Retail Distribution Strategy Making the shift from direct-to-consumer (DTC) to retail can be challenging. Below, we unpack how to prepare for this change ...
Blog Post Sales + Marketing Consumer Products Direct-to-Consumer Strategy for a CPG Company Clarkston supported an outdoor recreation equipment company in designing their global direct-to-consumer (DTC) strategy and local U.S. go-to-market DTC strategies ...
Blog Post Consumer Products Sales + Marketing 5 Key Considerations for Shopper Marketing in TPM Traditional Trade Promotion Management (TPM) systems are the gold standard for tracking and optimizing the billions spent on trade promotions ...
Blog Post eCommerce Retail The Ins and Outs of Livestream Shopping Throughout the pandemic, retailers were forced to innovate and identify new ways to engage with customers as stores closed. Livestream ...
Blog Post Retail Consumer Products Best Practices for Paid Landing Pages Landing pages are web experiences where a brand can answer the most crucial questions a customer has about their product. ...
Blog Post Consumer Products Data + Analytics CPG Trade Transformations: Customer and Product Hierarchies The most common mistake that organizations make when redesigning hierarchies is working in a siloed manner and not considering the ...
Blog Post Consumer Products Digital How Can CPG Companies Engage Consumers in the Metaverse? The metaverse is a global market expected to grow to US$758.6B by the year 2026. As metaverse platforms gain popularity, ...
Blog Post Sales + Marketing Consumer Products 5 Key Takeaways from Digital Summit NYC Digital Summit NYC was filled with cutting-edge content sessions designed for digital marketers, product designers, and industry leading brands to ...
Case Study Consumer Products Food and Beverage Direct-to-Consumer Process Advisory for a Global Food Manufacturer A global food manufacturer with a portfolio spanning foodservice, retail, and prepared foods recently completed a strategic acquisition to broaden ...
Blog Post Consumer Products Sales + Marketing How to Avoid Greenwashing: Making and Marketing a Better Impact Sustainability is becoming increasingly important to consumers. Companies are leveraging this appeal by enacting company-wide environmental initiatives, packaging products with ...
Blog Post Sales + Marketing Consumer Products Incorporating Micro-Influencer Marketing into Your Brand Strategy Influencer marketing has become wildly successful in recent years, with 89% of businesses reporting that their ROI from influencer marketing ...
Blog Post Retail eCommerce How Are Returnless Refunds Impacting Retail? With the pandemic fueling the transition into digital shopping, eCommerce has increased by 43% since 2020. As online shopping continues ...
