Case Study Consumer Products Food and Beverage Direct-to-Consumer Process Advisory for a Global Food Manufacturer A global food manufacturer with a portfolio spanning foodservice, retail, and prepared foods recently completed a strategic acquisition to broaden ...
Blog Post Consumer Products Sales + Marketing How to Avoid Greenwashing: Making and Marketing a Better Impact Sustainability is becoming increasingly important to consumers. Companies are leveraging this appeal by enacting company-wide environmental initiatives, packaging products with ...
Blog Post Sales + Marketing Consumer Products Incorporating Micro-Influencer Marketing into Your Brand Strategy Influencer marketing has become wildly successful in recent years, with 89% of businesses reporting that their ROI from influencer marketing ...
Blog Post Retail eCommerce How Are Returnless Refunds Impacting Retail? With the pandemic fueling the transition into digital shopping, eCommerce has increased by 43% since 2020. As online shopping continues ...
Case Study Sales + Marketing Consumer Products Brand Strategy Development for a Global Haircare Manufacturer This brand strategy development case study explores Clarkston’s work with a global manufacturer and retailer of women’s haircare products selling ...
Case Study eCommerce Consumer Products Digital Strategy and Agile E-Commerce Launch In this e-commerce launch case study, we explore a recent project with an industry leading biological solutions company to build ...
Blog Post Retail Luxury Retail What Do Retailers Need to Know About Revenge Shopping? As COVID restrictions are withdrawn and consumers increasingly feel more comfortable shopping in person, there has been a rise in ...
Blog Post Experience + Design Consumer Products Improving Your Visual Brand Performance Digitally With online grocery sales predicted to grow by 21% in 2022, the market for digital grocery shopping is booming. As ...
Case Study Sales + Marketing Digital Delivering an Email Opt-In Best Practices Assessment We recently partnered with a leading medical device manufacturer on an assessment of their consumer digital marketing practices and provided ...
Blog Post Digital Consumer Products Maintaining the Balance of Personalization and Privacy Personalization is a marketing technique that creates an individualized consumer experience through data collection and analysis. This approach to marketing ...
Blog Post Consumer Products Data + Analytics What Companies Need to Know About Generation Z Consumer Behavior Members of Generation Z – “Gen Z” – have now entered their early twenties and are already a bold force ...
Blog Post Consumer Products Retail Winning Strategies to Diversify Sales in CPG and Retail Download the full eBook on Diversifying Sales in CPG and Retail here for a visual display of the contents in ...
