Multimedia Life Sciences Sales + Marketing 2024 Life Sciences Commercial (Sales + Marketing) Trends Clarkston’s team of life sciences sales and marketing consultants have highlighted the top commercial trends that businesses should consider. Read ...
Blog Post Digital Sales + Marketing Creating a Patient-Centered Design Experience on Your Branded Drug Site As effective development and scaling of patient-centric measures prove to be a key action for pharmaceutical companies to unlock value-based ...
Blog Post Sales + Marketing Consumer Products Driving Brand Engagement and Omnichannel Sales: A CPG Advertising Playbook for Super Bowl Campaigns Super Bowl LVIII, held in Las Vegas, Nevada, set a viewership record for the second consecutive year, drawing 123.4M across ...
Blog Post Consumer Products Information Technology CPG Strategic Priorities in 2024: Insights from CAGNY 2024 Each year, CEOs from many of the largest CPG companies in the world attend the Consumer Analyst Group New York ...
Multimedia Consumer Products Sales + Marketing RGM and Consumer Engagement: Taking Stock with Amy L. and Ryan M. In our last episode of Taking Stock, we spent some time talking about understanding consumer motivations. In this episode, we ...
Case Study Pet Products eCommerce Minimum Advertised Pricing (MAP) Assessment and Benchmarking for a Leading CPG Brand In this Minimum Advertised Pricing (MAP) case study, we explore a project with a leading CPG brand who was looking ...
Case Study Consumer Products Sales + Marketing Product Lifecycle Management (PLM) Case Study: Process Optimization and Roadmap A global, direct-to-consumer products industry leader in nutritionals and personal care was looking to transform its product development lifecycle and ...
Blog Post Life Sciences Pharma The Rise of Customer Data Platforms (CDP) as Foundations for Commercial Operations Antiquated and separated data platforms make it incredibly difficult, if not impossible, to create useful customer segments based on behavioral, ...
Blog Post Consumer Products Fast Moving Consumer Goods What is Hyperlocalism, and What Does it Mean for Your Marketing Strategy? In our fast-paced and ever-changing market, understanding consumer motivations and preferences, specifically for younger generations, is key for organizations looking ...
Multimedia Consumer Products Sales + Marketing Assessing Your RGM Capabilities with the RGM Maturity Model Rising inflation rates and tighter household budgets are forcing consumers to be more mindful of their spending decisions. In fact, ...
Blog Post Life Sciences Digital Considerations for the Upcoming Veeva Vault CRM Migration Currently hosted on a Salesforce-based platform, Veeva believes there are limitations in the value they can provide their customers with ...
Blog Post Retail Digital Key Takeaways from the 2023 Retail Innovation Conference & Expo (RICE) Our retail experts recently attended the 2023 Retail Innovation Conference and Expo (RICE) held earlier this month. The event brought ...
