Blog Post Supply Chain Consumer Products Understanding the Supply Chain Impacts of the Francis Scott Key Bridge Collapse As supply chain professionals, we are once again looking to understand a sudden disruption’s impact on the supply chain – ...
Case Study Consumer Products Sales + Marketing Conducting a Category Management Team Assessment for a Consumer Products Company Clarkston Consulting recently partnered with a CPG client on a category management team assessment. Read a synopsis of the project ...
Multimedia Life Sciences Sales + Marketing 2024 Life Sciences Commercial (Sales + Marketing) Trends Clarkston’s team of life sciences sales and marketing consultants have highlighted the top commercial trends that businesses should consider. Read ...
Blog Post Retail Digital AI for Demand Forecasting and Inventory Planning in Retail Advanced data analytics is now a table-stakes tool for inventory planning. Some estimates show that applying AI-driven forecasting can reduce ...
Blog Post Digital Sales + Marketing Creating a Patient-Centered Design Experience on Your Branded Drug Site As effective development and scaling of patient-centric measures prove to be a key action for pharmaceutical companies to unlock value-based ...
Blog Post Consumer Products Digital Creating an AI Transformation Strategy: Lessons Learned from Digital Transformation Artificial intelligence, or AI, is a hot topic for today’s business. AI offers a lot of opportunities for increased efficiency, ...
Blog Post Consumer Products Strategy + Innovation Best Practices for Systems Harmonization in a Consumer Products Post-Merger Integration Mergers and acquisitions (M&As) in the consumer products industry typically fall into two categories: 1) brand/portfolio expansion and 2) company ...
Blog Post Diversity, Equity + Inclusion Retail Products, People, and Process: Considerations for Promoting DE+I in Retail Companies today are making commendable strides in updating their internal DE+I (Diversity, Equity, and Inclusion) policies. However, it’s equally crucial ...
Multimedia Diversity, Equity + Inclusion Consumer Products Breaking Down DE+I Myths: Does Meritocracy Negate the Need for DE+I? As the Diversity, Equity, and Inclusion (DE+I) landscape shifts and adapts as we progress into 2024, we know that many ...
Multimedia Consumer Products Diversity, Equity + Inclusion 2024 DE+I Trends Clarkston’s team of Diversity, Equity, and Inclusion (DE+I) consultants have highlighted the top DE+I trends that businesses should consider. Read ...
Multimedia Consumer Products Digital 2024 Clarkston Consulting CIO Survey Summary Report The 2024 CIO Survey Summary Report provides insight into the priorities, challenges, and opportunities facing IT leaders in the consumer products, retail, ...
Blog Post Sales + Marketing Consumer Products Driving Brand Engagement and Omnichannel Sales: A CPG Advertising Playbook for Super Bowl Campaigns Super Bowl LVIII, held in Las Vegas, Nevada, set a viewership record for the second consecutive year, drawing 123.4M across ...
