Multimedia Consumer Products Data + Analytics Digital Analytics Audit and Tagging Case Study Clarkston Consulting recently partnered with a client on a digital analytics audit and tagging project. The client is a pioneer ...
Multimedia Organizational Performance Diversity, Equity + Inclusion Managing a Diverse Workforce: Taking Stock with Beth Ritter Managing a diverse workforce is top of mind for many organizations right now. Today’s workplace has become increasingly diverse, with ...
Multimedia Quality + Compliance Quality Assurance: Taking Stock with LaToya Lee and Meghan McCullough What does Quality in Consumer Products mean? Today, we’ll be talking through quality assurance on the podcast. For CP companies, ...
Case Study Consumer Products Sales + Marketing Implementing SAP TPM with a Leading Beverage Maker Clarkston Consulting partnered with a client recently on implementing SAP TPM. The client is a globally recognized leader in the ...
Multimedia Organizational Performance Diversity, Equity + Inclusion Fostering Engagement: Taking Stock with Lorraine Mackiewicz and Carrie Francis According to Peter Drucker, “Developing talent is business’s most important task – the sine qua non of competitive advantage in ...
Multimedia Consumer Products Supply Chain Supply and Demand Planning: Taking Stock with Lisa Gibbons and Scott Shaw 2020 was a year of immense change and disruption, with the pandemic impacting the business transformation plans of consumer-products firms ...
Multimedia Consumer Products Retail Optimizing Promotions: Taking Stock with Ryan Mulligan and Kyle McDonald Optimizing promotions to more effectively partner with customers and drive category growth is a priority for CPG organizations right now. ...
Multimedia Consumer Products Sales + Marketing Personalized Marketing: Taking Stock with Idoia Hidalgo and Musa Jose Personalization isn’t exactly new. Brands have been exploring various degrees of personalized marketing and customization across every facet of a ...
Multimedia Consumer Products eCommerce Diversifying Sales: Taking Stock with Ken Accardi and Evan Shirley Looking back on 2020, the consumer products industry saw a huge uptick in online purchases. While the COVID-19 pandemic certainly ...
Multimedia Consumer Products 2021 Consumer Products Trends Read our updated report here: 2022 Consumer Products Trends Rapid periods of disruption and acceleration defined 2020 for many consumer ...
Blog Post Food and Beverage Consumer Products The Need for Transparency and Change in Sustainable Food Production There are six key pillars to developing a corporate social responsibility report: Transparency, Authenticity, Collaboration, Strategy, Measurability, Impact. In a ...
Blog Post Consumer Products Food and Beverage Why CPG Brands Should Reconsider Child-Targeted Food Packaging Every year, more than $12 billion is spent on marketing efforts toward children, with ad spending on social media and ...
