Case Study Consumer Products Food and Beverage TELUS TPM Transformation: Enabling Trade Promotion Adoption Across North America Clarkston Consulting supported a consumer products organization on a TELUS TPM transformation through an OCM program. Read a synopsis of ... Download PDF
Blog Post Consumer Products Sales + Marketing Is Your Operating Model Ready for Retail Media Growth? Retail media is no longer an experimental line item in the marketing budget, with U.S. retail media ad spending projected to reach $69.3 billion in 2026, up ...
Blog Post Artificial Intelligence (AI) Consumer Products How the Role of AI in Category Management Strategy is Evolving The heavy reliance on reviewing large data sets and turning them into reports and analytics makes category management ripe with ...
Blog Post Consumer Products Sales + Marketing Volume Forecasting Foundations: Building Accurate Forecasts in CPG An accurate forecast is an essential part of how CPG organizations plan and make confident business decisions. A volume forecast is a ...
Case Study Life Sciences Biotech Defining a Commercial Content Management Strategy for a Global Biotech Clarkston Consulting supported a global biotech in defining their commercial content management strategy. Read a synopsis of the project below ...
Case Study Consumer Products Food and Beverage Transforming Marketing Activation for a CPG Company In this marketing activation case study, Clarkston Consulting assessed a food and beverage company’s marketing operating model. Read a synopsis ... Download PDF
Blog Post Consumer Products Sales + Marketing Why the Future of DTC is Bigger Than Just Direct Sales For years, direct-to-consumer (DTC) was a clear growth story in consumer products. Emerging brands built loyal followings online, bypassed traditional retail channels, and proved that consumers ...
Case Study Consulting Services Pharma Commercial Roadmap Strategy Assessment for a Clinical Stage Pharmaceutical Company Clarkston Consulting supported a client on a commercial roadmap strategy assessment. Read a synopsis of the project below or download ... Download PDF
Blog Post Consumer Products Sales + Marketing Reducing Risk and Improving Outcomes in Dual TPM and ERP Implementations As organizations begin modernizing their ERPs through upgrades to systems like SAP, they often choose to transform their Trade Promotion System (TPM) systems during the ...
Blog Post Sales + Marketing Consumer Products Why Most Revenue Growth Management Programs Stall After Year One Revenue Growth Management (RGM) has become a priority for consumer products organizations working to protect profitable growth in a more ...
Case Study Life Sciences Pharma Creating a United Launch Ecosystem for Scalable Planning & Automated Reporting Clarkston Consulting recently partnered with a biopharma client to create a united launch ecosystem for scalable planning and automated reporting. Read ... Download PDF
Blog Post Sales + Marketing Consumer Products TPM vs. TPO: Maximizing the Return on Trade Investments Many organizations invest heavily in trade promotions but lack clear visibility into whether those investments are truly delivering value or how to ...
