Blog Post Consumer Products Sales + Marketing Key Insights from CMA | SIMA Annual Conference 2025 The CMA|SIMA Annual Conference 2025 in San Antonio, Texas, brought together leaders in consumer products focused on retail category management ...
Blog Post Consumer Products Sales + Marketing Category Management: The Importance of Building a Cohesive National Category Story Category management is a foundational pillar in most consumer products companies today. But often category teams can end up working ...
Blog Post Consulting Services Consumer Products Kroger-Albertsons Merger is No More, What Should CPG Organizations Do Now? The highly anticipated Kroger/Albertsons merger decision has finally been announced. In most circles, the feeling was the merger would happen. ...
Blog Post Consumer Products Retail 2024 POI Fall Summit: Key Themes Around Collaboration, Category Management, and AI Last month, trade, sales, and marketing consultants from Clarkston’s consumer products practice attended the 2024 POI Fall Summit in Dallas, ...
Case Study Consumer Products Sales + Marketing Optimizing Category Management for a Consumer Products Manufacturer Clarkston Consulting recently supported a consumer products client in optimizing their category management processes and vision. Read a synopsis of ...
Blog Post Sales + Marketing Consumer Products Exploring the Importance of Category Management and Its Role in Your CP Organization Many people both in and out of the industry may not realize the critical and valuable role that category management ...
