Blog Post Consumer Products Sales + Marketing Agentic AI and the Future of CP Marketing Key Points: CP Marketing + Agentic AI Agentic AI is reshaping consumer products marketing by shifting manual, fragmented workflows to ...
Blog Post Digital Consumer Products How Search Engine Optimization (SEO) is Changing with AI Search engine optimization (SEO) has been around for decades. Over that time, algorithms have evolved, ranking factors have shifted, and ...
Blog Post Life Sciences Digital What Salesforce’s Acquisition of Bluebirds Means for Agentic AI in the Life Sciences On August 13, 2025, Salesforce signed a definitive agreement to acquire Bluebirds, an industry leading agentic Artificial Intelligence (AI) platform ...
Blog Post Data + Analytics Consumer Products How CPG Firms Can Leverage AI and ML for Revenue Growth Management AI and Machine Learning (ML) seem to be on the minds of just about everyone who is seriously thinking about ...
Blog Post Retail Supply Chain From Static to Dynamic: Reimagining Inventory Allocation in Real Time In today’s retail landscape, rapid shifts in customer behavior and frequent supply chain disruptions require an unprecedented level of agility to manage. Retailers can no longer make decisions ...
Blog Post Data + Analytics Consumer Products Salesforce and Agentic AI: Takeaways from Dreamforce 2025 Earlier this month, Clarkston attended the 2025 Dreamforce event in San Francisco to explore the latest strategic direction and product ...
Blog Post Retail Data + Analytics Predictive Retail: Using AI to Anticipate Shopper Behavior Retailers are facing increasing profit margin pressure, new competitors, and supply chain challenges with tariffs, creating an uncertain landscape. Predictive ...
Blog Post Data + Analytics Consumer Products The Importance of Effective Change Management for GenAI Adoption Generative AI, often referred to as GenAI, is making a disruptive emergence into all industries and reshaping the way businesses ...
Blog Post Data + Analytics Life Sciences Explainable AI in the Life Sciences Industry: Understanding Your AI Tools AI systems are becoming increasingly capable of making complex decisions, but often, even their creators can’t fully explain how those ...
Blog Post Data + Analytics Consumer Products Exploring the Impact of AI in CPG Supply Chains AI is beginning to transform supply chains by enabling autonomous decision-making across complex, integrated environments. The ability for AI agents, ...
Blog Post Consumer Products Data + Analytics Best Practices for AI Prompt Engineering in Consumer Products In the modern consumer products landscape, integrating artificial intelligence (AI) has become advantageous and essential for companies looking to maintain ...
Blog Post Retail Data + Analytics The Impact of Generative AI in Retail: 2025 Use Cases Within the retail industry, businesses and executives are quickly shifting from establishing Generative AI (Gen AI) use cases to implementing ...
