Multimedia Consumer Products Sales + Marketing TPM Talks: Customer and Product Hierarchy Changes and Impacts In the TPM Talks webinar series, senior consultant Shatakshi Shekhar sits down with various consumer products sales and marketing subject ...
Multimedia Consumer Products Sales + Marketing TPM Talks: Approaches to Reporting in TPM Systems In the TPM Talks webinar series, senior consultant Shatakshi Shekhar sits down with various consumer products sales and marketing subject ...
Blog Post Sales + Marketing Consumer Products What Companies Are Utilizing Their Influencer Marketing Strategy Best? As purchasing and shopping experiences become increasingly digital, the need for a strong digital marketing strategy is apparent perhaps now ...
Multimedia Consumer Products Digital Understanding Consumer Motivations: Taking Stock with Amy L. and Reed M. Consumer engagement is critical for any consumer products company today. Understanding your consumers, their motivations, and their connection to your ...
Blog Post Retail Sales + Marketing Navigating the Impacts of Inflation on the Retail Industry Inflation has presented a serious issue for retailers throughout the last year. Increased costs may mean lower profit margins if ...
Multimedia Consumer Products Sales + Marketing TPM Talks: Forecasting Sales Using Shipment vs. Consumption Volume In the TPM Talks webinar series, senior consultant Shatakshi Shekhar sits down with various consumer products sales and marketing subject ...
Blog Post Retail Digital 3 Key Tenets for Optimizing the Omnichannel Experience As the retail industry continues to evolve, one of the greatest challenges in creating an omnichannel experience is converting website ...
Multimedia Consumer Products Sales + Marketing TPM Talks: Involvement of Shopper Marketing in TPM Planning In the TPM Talks webinar series, senior consultant Shatakshi Shekhar sits down with various consumer products sales and marketing subject ...
Blog Post Digital Diversity, Equity + Inclusion Leveraging Digital Marketing Tactics to Increase Diversity in Clinical Trial Recruitment Traditional methods of recruiting clinical trial participants include tapping into healthcare providers such as doctors or clinics, patient advocacy groups, ...
Multimedia Consumer Products Sales + Marketing TPM Talks: Planning TPM with Indirect Customers In the TPM Talks webinar series, senior consultant Shatakshi Shekhar sits down with various consumer products sales and marketing subject ...
Blog Post Life Sciences Quality + Compliance 2023 Veeva Commercial Summit Recap Clarkston’s life sciences experts attended the 2023 Veeva Commercial Summit earlier this month. The two-day event brought together professionals in ...
Multimedia Consumer Products Sales + Marketing TPM Talks: The Importance of Incorporating TPM in Sales Forecasts and Demand Plans In the TPM Talks webinar series, senior consultant Shatakshi Shekhar sits down with various consumer products sales and marketing subject ...
