Blog Post Retail Consumer Products Best Practices for Paid Landing Pages Landing pages are web experiences where a brand can answer the most crucial questions a customer has about their product. ...
Blog Post Consumer Products Data + Analytics CPG Trade Transformations: Customer and Product Hierarchies The most common mistake that organizations make when redesigning hierarchies is working in a siloed manner and not considering the ...
Blog Post Consumer Products Digital How Can CPG Companies Engage Consumers in the Metaverse? The metaverse is a global market expected to grow to US$758.6B by the year 2026. As metaverse platforms gain popularity, ...
Blog Post Sales + Marketing Consumer Products 5 Key Takeaways from Digital Summit NYC Digital Summit NYC was filled with cutting-edge content sessions designed for digital marketers, product designers, and industry leading brands to ...
Case Study Consumer Products Food and Beverage Direct-to-Consumer Process Advisory for a Global Food Manufacturer A global food manufacturer with a portfolio spanning foodservice, retail, and prepared foods recently completed a strategic acquisition to broaden ...
Blog Post Consumer Products Sales + Marketing How to Avoid Greenwashing: Making and Marketing a Better Impact Sustainability is becoming increasingly important to consumers. Companies are leveraging this appeal by enacting company-wide environmental initiatives, packaging products with ...
Blog Post Sales + Marketing Consumer Products Incorporating Micro-Influencer Marketing into Your Brand Strategy Influencer marketing has become wildly successful in recent years, with 89% of businesses reporting that their ROI from influencer marketing ...
Blog Post Retail eCommerce How Are Returnless Refunds Impacting Retail? With the pandemic fueling the transition into digital shopping, eCommerce has increased by 43% since 2020. As online shopping continues ...
Case Study Sales + Marketing Consumer Products Brand Strategy Development for a Global Haircare Manufacturer This brand strategy development case study explores Clarkston’s work with a global manufacturer and retailer of women’s haircare products selling ...
Case Study eCommerce Consumer Products Digital Strategy and Agile E-Commerce Launch In this e-commerce launch case study, we explore a recent project with an industry leading biological solutions company to build ...
Blog Post Retail Luxury Retail What Do Retailers Need to Know About Revenge Shopping? As COVID restrictions are withdrawn and consumers increasingly feel more comfortable shopping in person, there has been a rise in ...
Blog Post Experience + Design Consumer Products Improving Your Visual Brand Performance Digitally With online grocery sales predicted to grow by 21% in 2022, the market for digital grocery shopping is booming. As ...