Blog Post Consumer Products Sales + Marketing How to Incorporate Omnichannel Promotions Into Your TPM Practice Even as the worst impacts of the pandemic slowly begin to fade into memory, it’s becoming clear that Covid-19 will ...
Blog Post Strategy + Innovation Consumer Products Establishing a Product Innovation Strategy to Drive Business Growth Product innovation is essential for businesses as they drive brand expansion and diversification. In order to stay competitive, many leaders ...
Blog Post Consumer Products Sales + Marketing Key Benefits of a Price Pack Architecture Model for CP Companies With inflationary pressures facing every consumer products company, “price pack architecture” (PPA) is one way to help your organization understand ...
Case Study Sales + Marketing Data + Analytics Improving the Customer Journey with Advanced Data Analytics Advanced data analytics are now enabling a more intimate and articulated view of key customers for any consumer products business. ...
Case Study Retail eCommerce Using Paid Landing Pages for Increased Conversion Rates Clarkston Consulting recently partnered with a client on a digital product testing project. This client recently became a unicorn ($1+ ...
Multimedia Life Sciences Sales + Marketing 2023 Life Sciences Sales and Marketing Trends Read our updated trends report here: 2024 Life Sciences Commercial (Sales + Marketing) Trends Clarkston’s team of sales and marketing ...
Case Study Consumer Products Sales + Marketing Performing a Market Sizing Analysis for a Rapidly Growing Business A young and growing technology company was looking into strategic growth to capture untapped market share in a rapidly evolving ...
Multimedia Consumer Products Digital Building An Effective Consumer Engagement Strategy: Taking Stock There’s been a major shift in consumer expectations over the past few years. Consumers are more digital, and they’re communicating ...
Blog Post Digital Consumer Products Top Direct-to-Consumer (DTC) Insights from 2022 As 2022 comes to a close, I’ve taken time to reflect on the 200+ content pieces that our industry experts ...
Blog Post Data + Analytics Consumer Products The Importance of First-Party Data Collection in a Cookie-less Future Companies and platforms are changing how they capture users’ personal data in response to both a slew of updated regulations ...
Blog Post Retail Apparel and Footwear Improving Customer Engagement in Apparel As customers are expecting a unified shopping experience across all channels, the push for retailers to engage in the digital ...
Multimedia Consumer Products Digital Maximizing the ROI on Your DTC Investment A direct-to-consumer (DTC) business model affords companies lower barriers to entry to most markets and creates opportunities to create scale ...
