Multimedia Consumer Products Sales + Marketing TPM Talks: Involvement of Shopper Marketing in TPM Planning In the TPM Talks webinar series, senior consultant Shatakshi Shekhar sits down with various consumer products sales and marketing subject ...
Blog Post Digital Diversity, Equity + Inclusion Leveraging Digital Marketing Tactics to Increase Diversity in Clinical Trial Recruitment Traditional methods of recruiting clinical trial participants include tapping into healthcare providers such as doctors or clinics, patient advocacy groups, ...
Multimedia Consumer Products Sales + Marketing TPM Talks: Planning TPM with Indirect Customers In the TPM Talks webinar series, senior consultant Shatakshi Shekhar sits down with various consumer products sales and marketing subject ...
Blog Post Life Sciences Quality + Compliance 2023 Veeva Commercial Summit Recap Clarkston’s life sciences experts attended the 2023 Veeva Commercial Summit earlier this month. The two-day event brought together professionals in ...
Multimedia Consumer Products Sales + Marketing TPM Talks: The Importance of Incorporating TPM in Sales Forecasts and Demand Plans In the TPM Talks webinar series, senior consultant Shatakshi Shekhar sits down with various consumer products sales and marketing subject ...
Case Study Consumer Products Sales + Marketing Creating a Voice of the Customer Assessment A global leader in furniture design and manufacturing engaged Clarkston to conduct a Voice of the Customer (VOC) assessment to ...
Blog Post Consumer Products Retail Brand vs. Performance Marketing: Birds of the Same Feather Drive Growth Together There are various marketing strategies that businesses can implement to attract and retain customers and to promote their products or ...
Blog Post Consumer Products Sales + Marketing Five Considerations for Conducting a Voice of the Customer Assessment It’s more important than ever to understand customers’ wants and needs as purchasers are demanding more benefits for less cost. ...
Blog Post Consumer Products Sales + Marketing How to Incorporate Omnichannel Promotions Into Your TPM Practice Even as the worst impacts of the pandemic slowly begin to fade into memory, it’s becoming clear that Covid-19 will ...
Blog Post Strategy + Innovation Consumer Products Establishing a Product Innovation Strategy to Drive Business Growth Product innovation is essential for businesses as they drive brand expansion and diversification. In order to stay competitive, many leaders ...
Blog Post Consumer Products Sales + Marketing Key Benefits of a Price Pack Architecture Model for CP Companies With inflationary pressures facing every consumer products company, “price pack architecture” (PPA) is one way to help your organization understand ...
Case Study Sales + Marketing Data + Analytics Improving the Customer Journey with Advanced Data Analytics Advanced data analytics are now enabling a more intimate and articulated view of key customers for any consumer products business. ...
