Blog Post Sales + Marketing Consumer Products The Benefits of AMS for Trade One of the many challenges that organizations face today is the transition from implementation to operations with their trade promotion ...
Case Study Consumer Products Sales + Marketing Implementing SAP TPM with a Leading Beverage Maker Clarkston Consulting partnered with a client recently on implementing SAP TPM. The client is a globally recognized leader in the ...
Multimedia Consumer Products Retail Optimizing Promotions: Taking Stock with Ryan Mulligan and Kyle McDonald Optimizing promotions to more effectively partner with customers and drive category growth is a priority for CPG organizations right now. ...
Multimedia Consumer Products Sales + Marketing Personalized Marketing: Taking Stock with Idoia Hidalgo and Musa Jose Personalization isn’t exactly new. Brands have been exploring various degrees of personalized marketing and customization across every facet of a ...
Multimedia Consumer Products eCommerce Diversifying Sales: Taking Stock with Ken Accardi and Evan Shirley Looking back on 2020, the consumer products industry saw a huge uptick in online purchases. While the COVID-19 pandemic certainly ...
Blog Post Data + Analytics Digital Sales and Marketing Analytics: Understanding Your Organization’s Maturity As companies learn the benefits of analytics and make strategic investments in capabilities such as automation, predictive maintenance, and simulation, ...
Blog Post Sales + Marketing Consumer Products Going D2C: The Challenges and Benefits Direct-to-consumer (D2C, DTC) companies are increasingly entering the consumer products market, attempting to reach the potential success that other D2C ...
Blog Post Health and Beauty Consumer Products Transforming the Beauty Industry with Data and Analytics Valued to exceed $500 billion in 2020, the beauty industry is growing rapidly. This industry growth has taken place both ...
Blog Post Sales + Marketing Consumer Products Five Best Practices for TPM Transformation It’s a challenging time to be a CPG sales leader. As shelf-space competition amplifies and evolves and the COVID-19 pandemic ...
Multimedia Consumer Products Digital Personal Brand Building: Taking Stock with Michelle Tartalio Remember the first time you Googled your own name? For me, I am not even sure it was Google….It was ...
Blog Post Digital Sales + Marketing True Patient Engagement: Creating a Single View of the Patient Creating a single view of the patient has been both an objective and buzzword in the life sciences industry for ...
Blog Post Digital Sales + Marketing Life Sciences Social Media Uses and Applications Research shows that social platforms are the primary location patients go to find out more about disease. Traditionally, there has ...
