Blog Post Luxury Retail Apparel and Footwear Athlete Partnerships as the New Frontier for Luxury Fashion Marketing Elite sports figures have some of the most loyal fan bases in the world. Mobs of fans scour the earth ...
Multimedia People + Change Consumer Products Organizational Change Management: Taking Stock with Eileen George Prioritizing organizational change management (OCM) and involving your people in the process is table stakes. For any successful implementation, there’s ...
Blog Post Consulting Services Consumer Products Preparing for the New Era of Consumer Privacy Regulations With the release of the European Union’s draft European Data Protection Regulation in 2012, the modern understanding of consumer privacy ...
Case Study Life Sciences Data + Analytics Connecting a Digital Ecosystem: Unifying Patient + Doctor Communications Clarkston recently partnered with a biotech company to create a digital ecosystem in order to improve communication between doctors and ...
Blog Post Digital Consumer Products Why is Consumer-First Marketing Crucial? It’s no secret that today’s consumers have no shortage of options. Every purchasing decision made comes with an endless number ...
Blog Post eCommerce Consumer Products Four Considerations When Running an eCommerce Vendor Selection Whether you’re looking to expand your business into eCommerce or are looking for a new platform with more robust functionality, ...
Case Study Life Sciences Biotech Creating a Part Number Strategy for a Biotech Company Clarkston recently partnered with a biotech company and created a part number strategy. This client develops and delivers life-changing treatments ...
Blog Post Experience + Design Consumer Products What Type of Customer Attribution Model is Best for Your Business? As more brands look to enhance their go-to-market strategy, customer attribution has become an essential part of determining marketing effectiveness ...
Blog Post SAP + Technology Consulting Services Meet Demand Profitability with SAP Integrated Business Planning (IBP) Many years ago, we would see companies using Enterprise Resource Planning (ERP) software for their business needs, accepting known functionality ...
Blog Post Consumer Products Data + Analytics DTC Discussions: A 10-Part DTC Webinar Series Adopting a DTC model has far-reaching implications across nearly all areas of the business. As we work alongside leaders in ...
Blog Post Data + Analytics Life Sciences Developing a Strategy to Deploy SDMS Scientific Data Management System (SDMS) was first introduced as a system used primarily for data archival and retrieval. And certainly, ...
Blog Post Supply Chain Consumer Products Supplier Diversity in the Food Industry Today, companies must continually reevaluate and reassess their current state to grow and evolve. With the volume of inquiries increasing ...
