Blog Post Digital Consumer Products What’s Coming for Content Marketing in 2022? Content marketing in 2022 must reflect the changing circumstances of the world around us. In an ever increasingly digital world, content ...
Blog Post Organizational Performance Consumer Products Applying UX Principles for User-Centric Organizational Change While change management has been a concept for decades, the past 24 months has taught businesses that the pace of ...
Blog Post Apparel and Footwear Consumer Products NFT Examples in CPG and Retail Non-fungible tokens (NFTs) are blockchain-based cryptocurrencies that provide unique, one-of-a-kind digital assets. NFTs are not only collectable but also verifiable. ...
Multimedia eCommerce Consumer Products DTC Discussions: The Digital Pathway and Storefront As the digital hub of the direct-to-consumer experience, the storefront connecting the consumer-facing frontend with the brand’s backend systems is ...
Multimedia eCommerce Consumer Products DTC Discussions: Direct-to-Consumer Program and Project Management Clarkston Consulting’s DTC Webinar Series is a collection of videos designed to help consumer products and retail companies launch, grow, ...
Blog Post Consumer Products Digital How Can Brands Using NFTs Drive Consumer Engagement? As crypto has taken mainstage in 2021, the concept of non-fungible tokens (NFT) has exploded onto the scene right with ...
Multimedia eCommerce Consumer Products DTC Discussions: Introduction to DTC and Business Goals If there has been one common strategic goal across CPG companies and retail companies in the last several years, it’s ...
Blog Post Retail Digital The Continued Evolution of Retail Loyalty Programs Retail loyalty programs have continued to evolve. From big box to drug, retailers tend to maintain the same general “member-only ...
Blog Post eCommerce Consumer Products Making the Most of TikTok’s Investment into Social Commerce Social commerce platforms, like TikTok, are changing the game for eCommerce businesses. With an astounding user growth rate of 1157% ...
Blog Post Data + Analytics Consumer Products The Trouble with Algorithms: Algorithm Ethics Algorithm ethics is becoming a critical issue across businesses of every shape, size, and type as artificial intelligence and machine ...
Blog Post Digital eCommerce Five UX Updates to Reduce Shopping Cart Abandonment Research shows that the average shopping cart abandonment rate is somewhere between 60 and 80 percent. Experts say that a “good” cart abandonment is ...
Blog Post Food and Beverage Consumer Products Marketing Plant-Based Products to Gen Z The large, diverse generation that is Gen Z is emerging as a key customer segment for plant-based brands, especially as these young consumers prioritize food spending. Based on a March 2020 study, 80% of Gen Z respondents were ...
