Blog Post Consumer Products Digital How Can Brands Using NFTs Drive Consumer Engagement? As crypto has taken mainstage in 2021, the concept of non-fungible tokens (NFT) has exploded onto the scene right with ...
Multimedia eCommerce Consumer Products DTC Discussions: Introduction to DTC and Business Goals If there has been one common strategic goal across CPG companies and retail companies in the last several years, it’s ...
Blog Post Retail Digital The Continued Evolution of Retail Loyalty Programs Retail loyalty programs have continued to evolve. From big box to drug, retailers tend to maintain the same general “member-only ...
Blog Post eCommerce Consumer Products Making the Most of TikTok’s Investment into Social Commerce Social commerce platforms, like TikTok, are changing the game for eCommerce businesses. With an astounding user growth rate of 1157% ...
Blog Post Data + Analytics Consumer Products The Trouble with Algorithms: Algorithm Ethics Algorithm ethics is becoming a critical issue across businesses of every shape, size, and type as artificial intelligence and machine ...
Blog Post Digital eCommerce Five UX Updates to Reduce Shopping Cart Abandonment Research shows that the average shopping cart abandonment rate is somewhere between 60 and 80 percent. Experts say that a “good” cart abandonment is ...
Blog Post Food and Beverage Consumer Products Marketing Plant-Based Products to Gen Z The large, diverse generation that is Gen Z is emerging as a key customer segment for plant-based brands, especially as these young consumers prioritize food spending. Based on a March 2020 study, 80% of Gen Z respondents were ...
Blog Post Grocery Data + Analytics Leveraging eCommerce Adoption by Seniors Post-Pandemic eCommerce adoption by seniors is becoming a critical strategic focus in retail. Particulary as it’s no secret that online shopping ...
Blog Post Digital Data + Analytics Digital Trends in Life Sciences: AI, Digital Labs, and Beyond From artificial intelligence (AI) to data analytics and algorithms, life sciences companies are faced with the challenge of how best ...
Blog Post Medical Device Digital What Apple’s Latest OS Updates Tell Us About Consumer Health Data Last month, Apple kicked off its developer’s conference by announcing a few new software features critical to maintaining health and ...
Blog Post Digital Health and Beauty Innovations in Digital Strategy for Beauty Brands In the past year, makeup and beauty brands have hit a massive hurdle marketing to consumers online. Compared to other ...
Blog Post Digital Consumer Products How Big Tech is Addressing Privacy Issues in Digital Marketing Digital marketing is important for building brand awareness, capturing interest, and converting consumers. However, policies around privacy issues in digital ...
