Multimedia Retail eCommerce Evaluating a Company’s eCommerce Capabilities During M&A In this eBook download, we explore eCommerce capabilities during M&A. Global M&A activity is picking up thus far in 2024, ...
Blog Post Diversity, Equity + Inclusion Consumer Products How Organizations Can Leverage AI to Improve DEI Efforts With Artificial Intelligence (AI) changing the culture, operations, strategy and more of organizations worldwide, its capabilities are impacting the business ...
Blog Post Consumer Products Consumer Healthcare Inclusivity in Consumer Healthcare Marketing: Strategies to Build a Market-Inclusive Brand As we move further into 2024, inclusivity in consumer healthcare marketing will continue to be more of a strategic imperative ...
Blog Post Retail eCommerce Building Your eCommerce Strategy: 3 Lessons Learned from Major eCommerce Events in 2023 With consumers spending a record $9.8 billion in U.S. online sales during Black Friday in 2023, major eCommerce events like ...
Blog Post Digital Consumer Products Phygital Marketing Strategies: The Critical Intersection of Physical and Digital Marketing Phygital marketing represents the fusion of physical and digital marketing tactics, seamlessly integrating in-person and online interactions into a unified ...
Blog Post Digital Sales + Marketing Creating a Patient-Centered Design Experience on Your Branded Drug Site As effective development and scaling of patient-centric measures prove to be a key action for pharmaceutical companies to unlock value-based ...
Multimedia Diversity, Equity + Inclusion Consumer Products Breaking Down DE+I Myths: Does Meritocracy Negate the Need for DE+I? As the Diversity, Equity, and Inclusion (DE+I) landscape shifts and adapts as we progress into 2024, we know that many ...
Blog Post Consumer Products Diversity, Equity + Inclusion 5 Considerations for Designing an Inclusive Beauty Strategy in 2024 Beauty consumers are more aware than ever of their options for brand offerings. As such, the same marketing strategies that ...
Multimedia Diversity, Equity + Inclusion Consumer Products Breaking Down DE+I Myths: Can HR Presentations Solve DEI Challenges? As Clarkston works alongside organizations who are looking to grow and evolve their Diversity, Equity, and Inclusion (DE+I) strategies, we ...
Blog Post Life Sciences Data + Analytics How to Approach Data Visualization in the Life Sciences In today’s data-driven world, harnessing the power of data visualization is critical for effective decision-making. Whether you’re a data analyst, ...
Blog Post Consumer Products Digital How to Evaluate New Revenue Streams Through Digital Platforms The consumer products (CP) industry, along with many others, has experienced an evolution in recent years. In our 2023 CP ...
Blog Post eCommerce Retail eCommerce Takeaways from Amazon Prime Big Deal Days Amazon held its second Prime Day of 2023, “Amazon Prime Big Deal Days,” earlier this month, and with more than ...
