Blog Post Sales + Marketing Consumer Products What Companies Are Utilizing Their Influencer Marketing Strategy Best? As purchasing and shopping experiences become increasingly digital, the need for a strong digital marketing strategy is apparent perhaps now ...
Multimedia Consumer Products Sales + Marketing TPM Talks: The Importance of Incorporating TPM in Sales Forecasts and Demand Plans In the TPM Talks webinar series, senior consultant Shatakshi Shekhar sits down with various consumer products sales and marketing subject ...
Blog Post Sales + Marketing Consumer Products Incorporating Micro-Influencer Marketing into Your Brand Strategy Influencer marketing has become wildly successful in recent years, with 89% of businesses reporting that their ROI from influencer marketing ...
Multimedia Retail eCommerce 2022 eCommerce Trends Read our updated trends report here: 2023 eCommerce Trends The retail industry as a whole is continuing to experience significant ...
Blog Post Digital Consumer Products Are Mobile Wallets Safe? Addressing Data Privacy Concerns Digital wallets have skyrocketed in popularity since the start of the COVID-19 pandemic and are expected to account for more ...
Blog Post Consumer Products Data + Analytics What Will Metaverse Marketing Look Like? Since gaining major notoriety when Facebook changed its name to Meta, the metaverse has become a popular topic for retailers ...
Blog Post Digital Consumer Products Why is Consumer-First Marketing Crucial? It’s no secret that today’s consumers have no shortage of options. Every purchasing decision made comes with an endless number ...
Blog Post eCommerce Consumer Products Making the Most of TikTok’s Investment into Social Commerce Social commerce platforms, like TikTok, are changing the game for eCommerce businesses. With an astounding user growth rate of 1157% ...
Blog Post Grocery Data + Analytics Leveraging eCommerce Adoption by Seniors Post-Pandemic eCommerce adoption by seniors is becoming a critical strategic focus in retail. Particulary as it’s no secret that online shopping ...
