Case Study Sales + Marketing Consumer Products Case Study: Aligning Sales and Marketing through Trade Planning Case Study: Trade Planning A leading marketer and distributor of spirits and wine was hindered by the organization’s inability to harmonize ...
Article Sales + Marketing Medical Device Increasing Scrutiny Around Drug, Medical Device Marketing Life sciences companies will need to reevaluate their marketing approach as off-label and direct-to-customer (DTC) marketing continue to draw attention. In recent ...
Case Study Consulting Services Pharma Generating Incremental Revenue Through Innovative Cross-Divisional Collaboration The leadership team of a multinational healthcare company was dissatisfied with the organization’s ability to realize true value from its large scale. ... Download PDF
Case Study Strategy + Innovation Consulting Services Maximizing an Undifferentiated Product Launch in a Mature Market Launching a new, undifferentiated drug in a mature and highly regulated market can be challenging—even for an established organization. Facing the ... Download PDF
Case Study Health and Beauty Consumer Products Skincare Manufacturer Improves Margins with New Pricing Strategy This health and beauty company recognized that pricing and retailer margins for their flagship skincare products were too low and ...
Blog Post Consulting Services Earth Day 2015 April 22nd marks the 45th anniversary of Earth Day. More than 1 billion people will actively celebrate and promote the ...
Blog Post Consulting Services Supply Chain Analytics in Life Sciences: New Product Development With a myriad of good investment opportunities for life science organizations, why invest in data analytics? And should you take ...
Multimedia Sales + Marketing Consumer Products Trade Spend in the New Consumer Reality The Future of Trade Spend The growth rate for trade spend and its increasing share of the total marketing and sales, ... Download PDF
Multimedia Consumer Products Food and Beverage Beverage Industry Outlook Innovation is the name of the game in the beverage industry today as beverage manufacturers seek to keep a winning ... Download PDF
Blog Post Consumer Products Big Data Analytics and the Customer Experience There are many ways that companies can go about keeping their customers loyal to their brand, but in today’s uber ...
Blog Post Consumer Products Sales + Marketing Pricing in Focus Hardly a day passes without mention in the industry press of the challenging, hyper-competitive business climate confronting both consumer products ...
Blog Post Organizational Performance Human Capital Considerations to Reach Your Sustainability Goals Sustainability is what drives the longevity of a business. In order to be successful, the 3 P’s of People, Planet, ...
