Phygital marketing represents the fusion of physical and digital marketing tactics, seamlessly integrating in-person and online interactions into a unified ...

The consumer products (CP) industry, along with many others, has experienced an evolution in recent years. In our 2023 CP ...

Traditional methods of recruiting clinical trial participants include tapping into healthcare providers such as doctors or clinics, patient advocacy groups, ...

There are various marketing strategies that businesses can implement to attract and retain customers and to promote their products or ...

Clarkston Consulting recently partnered with a client on a digital product testing project. This client recently became a unicorn ($1+ ...

Companies and platforms are changing how they capture users’ personal data in response to both a slew of updated regulations ...

Artificial intelligence (AI) has dominated the list of buzzwords used in the data and analytics space for years, but new ...

Landing pages are web experiences where a brand can answer the most crucial questions a customer has about their product. ...

Digital Summit NYC was filled with cutting-edge content sessions designed for digital marketers, product designers, and industry leading brands to ...

Google Analytics 4 (GA4) is Google’s latest update to its website tracking and analytics platform. GA4 comes after a long ...

As more brands look to enhance their go-to-market strategy, customer attribution has become an essential part of determining marketing effectiveness ...