Blog Post Retail eCommerce 2024 Holiday Shopping Trends: Black Friday, Cyber Monday, and Beyond The holiday shopping season has arrived, and we are already seeing some fascinating shifts in consumer behavior and spending habits. ...
Blog Post Sales + Marketing Consumer Products The Evolution of the Consumer Journey in CPG The consumer journey in the consumer-packaged goods (CPG) industry has drastically evolved over the past few years, with companies moving ...
Blog Post Consumer Products Health and Beauty Considerations for Building a Successful Affiliate Marketing Strategy Affiliate marketing is a promotional tactic where businesses collaborate with an independent party, often a content creator or social media ...
Blog Post Sales + Marketing Consumer Products Driving Brand Engagement and Omnichannel Sales: A CPG Advertising Playbook for Super Bowl Campaigns Super Bowl LVIII, held in Las Vegas, Nevada, set a viewership record for the second consecutive year, drawing 123.4M across ...
